Swatch celebrated the Grand Opening of its new store at New York-New York Hotel & Casino in Las Vegas on Friday, March 15, 2014. The event was tailored to bring a taste of the vibrant life of New York City streets to the Las Vegas strip.
Swatch kicked off the main event at 5pm with live music by Brooklyn-based DJ, Jonny Santos. Engaging and hyping up the crowd were the Knucklehead dance team of New York City, break dancing to the hottest beats on the strip. The Brooklyn Bridge was transformed into an on-strip, outdoor dance party.
In-store activities included a magician, juggler and dancing popcorn waiter while the Swatch Minutemen prowled the Brooklyn Bridge engaging with consumers on the strip, flashing the latest and hottest Swatch’s.
Swatch served NYC-inspired food for over 200 in-store guests with Nathan’s hot dogs and pretzel bites, pizza, cupcakes and popcorn.
The evening ended at 8pm with hundreds of engaged fans who entered for the chance to win a variety of prizes that were inclusive of Swatch gear, tickets to the NY NY roller coaster, tickets to Zumanity and a getaway package of a free nights stay at New York New York Hotel and Casino, Las Vegas.
Swatch is a leading Swiss watch maker and one of the world’s most popular brands. Known for their revolutionary concepts, creative designs and provocative spirit, Swatch continues to innovate and surprise with new models, collections and special editions.
For more information about Swatch at New York-New York Hotel & Casino, click here.