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Jeremy Piven, Will Ferrell at The Goods: Live Hard, Sell Hard Premier at Planet Hollywood

Jeremy Piven
The Goods: Live Hard, Sell Hard premiered this week at Planet Hollywood (Photo: © Erik Kabik/ RETNA/ www.erikkabik.com)The Goods is a 2009 comedy film directed by Neal Brennan, starring Jeremy Piven, Ed Helms, and Ken Jeong. The movie opens on August 14, 2009. The film features Jeremy Priven as a used-car liquidator who is hired by a failing auto dealership to turn their Fourth of July sale into a majorly profitable event.

The stars and celebrities in attendance included Jeremy Piven, Will Ferrell, Ken Jeong, David Koechner, Jordana Spiro, Craig Robinson, Alan Thicke and his wife, Kid Rock, Holly Madison,
Dane Cook, Jonathan Sadowski and film director Neal Brennan.

Jeremy Piven
Jeremy Piven at The Goods: Live Hard, Sell Hard Premier at Planet Hollywood

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Jeremy Piven at The Goods: Live Hard, Sell Hard Premier at Planet Hollywood
Jeremy Piven at The Goods: Live Hard, Sell Hard Premier at Planet Hollywood

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Jeremy Piven at The Goods: Live Hard, Sell Hard Premier at Planet Hollywood
Jeremy Piven at The Goods: Live Hard, Sell Hard Premier at Planet Hollywood

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Jeremy Piven at The Goods: Live Hard, Sell Hard Premier at Planet Hollywood
Will Ferrell and Jeremy Piven at The Goods: Live Hard, Sell Hard Premier at Planet Hollywood

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Will Ferrell
Will Ferrell

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Will Ferrell
Will Ferrell

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Will Ferrell (right) with Film Director Neal Brennan
Will Ferrell (right) with Film Director Neal Brennan

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Charles Napier
Charles Napier

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Ken Jeong
Ken Jeong

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

David Koechner
David Koechner

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Jonathan Sadowski
Jonathan Sadowski

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Robin Antin and Matt Goss
Robin Antin and Matt Goss

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Craig Robinson
Craig Robinson

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Jordana Spiro
Jordana Spiro

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Holly Madison
Holly Madison

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Holly Madison
Holly Madison

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Kid Rock
Kid Rock

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Tanya Callau and Alan Thicke
Tanya Callau and Alan Thicke

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Dane Cook
Dane Cook

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com