Grumpy Cat, Kathy Ireland, Nicole Richie, Priscilla Presley, Kellie Pickler, The Bella Twins at Licensing Expo 2014 in Las Vegas

Grumpy Cat
Licensing Expo
, the world’s largest and most influential annual trade show dedicated to licensing and brand extension, kicked off from Mandalay Bay in Las Vegas on Monday, June 16 (Pictured: Grumpy Cat – Photo credit: Scott Harrison). 

Grumpy Cat at Licensing Expo
Grumpy Cat at Licensing Expo

Photo credit: Scott Harrison.

The event showcases more than 5,000 brands from 90+ countries and attracts more than 15,000 attendees. This year’s action packed event saw keynote addresses from Jeffrey Katzenberg of DreamWorks Animation and Nicole Richie of House of Harlow 1960, as well as appearances on the show floor from Priscilla Presley, Kathy Ireland, Tony Hawk, The Bella Twins, Grumpy Cat, Kellie Pickler and more.

Grumpy Cat at Licensing Expo
Grumpy Cat at Licensing Expo

Photo credit: Scott Harrison.

Notable News from Licensing Expo

  • Jeffrey Katzenberg, CEO, co-founder and director of DreamWorks Animation, delivered the opening keynote address and announced several new initiatives for the company, including the continued expansion of DreamWorks Classics portfolio, building of Awesomeness TV and the launch of DreamWorks Press. Felix the Cat is joining the DreamWorks Classics portfolio.
  • Nicole Richie with House of Harlow was part of The Big Interview conversation and discussed her plans to move into children’s products and housewares.
  • This year’s show featured more than 125 first-time exhibitors, including Wiki License, NFL Players Inc., Arsenal Football Club, Polaris, House of Harlow 1960 and Grumpy Cat, who is about to star in her first feature film.
Grumpy Cat at Licensing Expo
Grumpy Cat at Licensing Expo

Photo credit: Scott Harrison.

Grumpy Cat at Licensing Expo
Grumpy Cat at Licensing Expo

Photo credit: Scott Harrison.

Nicole Richie at Licensing Expo
Nicole Richie at Licensing Expo

Photo credit: Scott Harrison.

Nicole Richie at Licensing Expo
Nicole Richie at Licensing Expo

Photo credit: Scott Harrison.

Nicole Richie at Licensing Expo
Nicole Richie at Licensing Expo

Photo credit: Scott Harrison.

Nicole Richie at Licensing Expo
Nicole Richie at Licensing Expo

Photo credit: Scott Harrison.

Priscilla Presley at Licensing Expo
Priscilla Presley at Licensing Expo

Photo credit: Scott Harrison.

Priscilla Presley at Licensing Expo
Priscilla Presley at Licensing Expo

Photo credit: Scott Harrison.

Priscilla Presley at Licensing Expo
Priscilla Presley at Licensing Expo

Photo credit: Scott Harrison.

Kathy Ireland at Licensing Expo
Kathy Ireland at Licensing Expo

Photo credit: Scott Harrison.

Kathy Ireland at Licensing Expo
Kathy Ireland at Licensing Expo

Photo credit: Scott Harrison.

Kathy Ireland at Licensing Expo
Kathy Ireland at Licensing Expo

Photo credit: Scott Harrison.

Kathy Ireland at Licensing Expo
Kathy Ireland at Licensing Expo

Photo credit: Scott Harrison.

The Bella Twins at Licensing Expo
The Bella Twins at Licensing Expo

Photo credit: Scott Harrison.

The Bella Twins at Licensing Expo
The Bella Twins at Licensing Expo

Photo credit: Scott Harrison.

The Bella Twins at Licensing Expo
The Bella Twins at Licensing Expo

Photo credit: Scott Harrison.

The Bella Twins at Licensing Expo
The Bella Twins at Licensing Expo

Photo credit: Scott Harrison.

Renee Graziano at Licensing Expo
Renee Graziano at Licensing Expo

Photo credit: Scott Harrison.

Renee Graziano at Licensing Expo
Renee Graziano at Licensing Expo

Photo credit: Scott Harrison.

 

Kellie Pickler at Licensing Expo
Kellie Pickler at Licensing Expo

Photo courtesy of Licensing Expo.

Character Parade at Licensing Expo
Character Parade at Licensing Expo

Photo courtesy of Licensing Expo.

Hasbro at Licensing Expo 2014
Hasbro at Licensing Expo 2014

Photo courtesy of Licensing Expo.