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Will.I.Am at Prive

William & Apl
Black Eyed Peas frontman Will.I.Am celebrated his new clothing line, I.Am, at Prive Las Vegas Tuesday night (Photo credit: Prive Las Vegas)

Will.I.Am at Prive
Will.I.Am at Prive

(Photo credit: Prive Las Vegas).

Arriving at approximately midnight, the musician-turned-designer took a turn in the DJ booth that was supposed to last 45 minutes and morphed into an energetic 2 hour set that got the crowd crazy with hip-hop hit after hit.

William & Apl
William & Apl

(Photo credit: Prive Las Vegas).

Sipping on Grey Goose, Will was joined by bandmate Apl who joined in on their own rendition of BEP hits “Boom Boom Pow” and “I Gotta Feeling,” as Prive staff donned I.Am brand t-shirts to celebrate the occasion.