The rise of online gambling has changed the casino industry beyond almost all recognition, as a growing number of virtual platforms are introduced to challenge bricks and mortar resorts.
The sector has experienced further change in the last year, as traditional bricks and mortar casinos have begun to introduce their own online platforms as a way of diversifying income and winning new custom. Caesar Casino was one of the most recent locations to do this, after launching three gambling websites for its New Jersey residents.
This represents a wise move by one of the markets’ leading names, and not only because it taps into a lucrative and fast growing market. It also helps to negate competition from independent rivals that operate solely online, as larger casinos have the resources to develop a wider array of games and a more immersive experience. There is also the issue of reputation, as customers are far more likely to trust reputable casinos that have a corporeal presence and genuine experience of hosting popular games.
By extending into the online realm, operators such as Caesars can also negate the main advantage of their independent rivals. More specifically, they can establish a profitable revenue stream while also minimising operation costs, which only strengthens the brands position in an increasingly competitive market. If anything, independent rivals would most likely be forced to cut costs further in an attempt to maintain their profit margins, and this would have a detrimental impact on the quality of experience that they are able to deliver.
Going forward, we can expect a growing number of traditional, bricks and mortar casinos to develop an online presence. This makes excellent commercial sense, while it also helps more established brands to branch out into a new and exciting market. As Caesars have demonstrated, there is an entirely new demographic of novice gamblers who are now operating online and keen to partner with a reputable casino name.