A partnership with Big Brothers Big Sisters of Southern Nevada (BBBSN) and Silverton Casino known as the Win Big, Give a Little campaign to raise funds for youth mentorship programs has raised over $5,000 in less than a year.
The campaign launched in August 2014 at Silverton Casino with multiple BBBSN designated drop boxes throughout the casino floor to collect left over, unclaimed and unwanted slot vouchers. Every voucher submitted by casino guests was donated directly to Big Brothers Big Sisters of Southern Nevada to expand youth mentoring programs.
This campaign has exceeded our expectations. “Every penny counts and the donations add up,” said Molly Latham, executive director for Big Brothers Big Sisters of Southern Nevada. “We are able to expand our programs and outreach efforts with these funds.”
The Win Big, Give a Little campaign is the first of its kind, benefiting the hundreds of youth that Big Brothers Big Sisters serves throughout Clark County. There is no end date to the campaign. Guests can drop their unwanted slot vouchers of any amount into the designated Big Brothers Big Sisters drop boxes.
“Providing our guests with an opportunity to give back to the local community just by dropping their slot vouchers into the designated donation boxes is an easy way to donate to charity,” said Cory Klerk, general manager for Silverton Casino Hotel. “The guest feedback on the campaign has been extremely positive and we look forward to continuing the program.”
BBBSN provides mentors to more than 400 youth annually. Since 1973, BBBSN has provided tens of thousands of mentors to at-risk youth. The non-profit’s mission is to provide children facing adversity with strong and enduring, professionally supported one-to-one relationships that change their lives for the better, forever. Learn more at www.bbbsn.org or call (702) 731-2227.