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Cheap Trick Opens John Varvatos Store at Hard Rock Hotel

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Legends came together as John Varvatos and rockers Cheap Trick teamed up to celebrate the opening of John Varvatos Bowery NYC at Hard Rock Hotel & Casino (Photo: © Erik Kabik/ RETNA/ www.erikkabik.com)

Fresh off a recent tour promoting their newest record, “The Latest,” Cheap Trick performed at the boutique’s grand opening celebration.  At one point John Varvatos jumped on stage and jammed with the band.

Varvatos’ 3,000 square-foot Hard Rock boutique features a stage with top-of-the-line gear for planned events like the opening party, as well as impromptu jam sessions from visiting rockers, stars and shoppers alike. In addition to all three John Varvatos brands (Collection, Star USA and Converse), the new store is the exclusive Nevada dealer of James Trussart guitars. Made from custom shaped metals, these high-end guitars have landed in the hands of well-known collectors such as Billy Gibbons of ZZ-Top, Joe Perry of Aerosmith, and Rick Neilson of Cheap Trick.

Cheap Trick performing at John Varvatos store at Hard Rock Hotel
Cheap Trick performing at John Varvatos store at Hard Rock Hotel

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Cheap Trick performing at John Varvatos store at Hard Rock Hotel
Cheap Trick performing at John Varvatos store at Hard Rock Hotel

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Cheap Trick performing at John Varvatos store at Hard Rock Hotel
Cheap Trick performing at John Varvatos store at Hard Rock Hotel

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Cheap Trick performing at John Varvatos store at Hard Rock Hotel
Cheap Trick performing at John Varvatos store at Hard Rock Hotel

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Cheap Trick performing at John Varvatos store at Hard Rock Hotel
Cheap Trick performing at John Varvatos store at Hard Rock Hotel

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

John Varvatos
John Varvatos

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

John Varvatos and wife Joyce
John Varvatos and wife Joyce

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

John Varvatos and wife Joyce
John Varvatos on stage with Cheap Trick

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

John Varvatos on stage with Cheap Trick
John Varvatos on stage with Cheap Trick

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Cheap Trick opens John Varvatos Store at Hard Rock Hotel
Cheap Trick opens John Varvatos Store at Hard Rock Hotel

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Cheap Trick opens John Varvatos Store at Hard Rock Hotel
Cheap Trick opens John Varvatos Store at Hard Rock Hotel

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Cheap Trick opens John Varvatos Store at Hard Rock Hotel
Cheap Trick opens John Varvatos Store at Hard Rock Hotel

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Cheap Trick opens John Varvatos Store at Hard Rock Hotel
Cheap Trick opens John Varvatos Store at Hard Rock Hotel

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Cheap Trick opens John Varvatos Store at Hard Rock Hotel
Cheap Trick opens John Varvatos Store at Hard Rock Hotel

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Cheap Trick opens John Varvatos Store at Hard Rock Hotel
Cheap Trick opens John Varvatos Store at Hard Rock Hotel

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Cheap Trick opens John Varvatos Store at Hard Rock Hotel
Cheap Trick opens John Varvatos Store at Hard Rock Hotel

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Cheap Trick opens John Varvatos Store at Hard Rock Hotel
Cheap Trick opens John Varvatos Store at Hard Rock Hotel

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Cheap Trick opens John Varvatos Store at Hard Rock Hotel
Cheap Trick opens John Varvatos Store at Hard Rock Hotel

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

John Varvatos
John Varvatos

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

John Varvatos with Phil Shalala and Yale Rowe of Hard Rock Hotel
John Varvatos with Phil Shalala and Yale Rowe of Hard Rock Hotel

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Cheap Trick
Cheap Trick

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Cheap Trick with John Varvatos (center)
Cheap Trick with John Varvatos (center)

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Carey Hart
Carey Hart

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com