For years, the PBR has supported the fight against breast cancer with donations, survivor celebrations and awareness activities. In 2015, the PBR will bring greater awareness to the fight against this disease (Pictured: Sean Gleason and Lisa Vanbeek).
This year, the PBR family will focus on raising money for the Breast Cancer Research Foundation (BCRF), the nation’s highest rated breast cancer organization, with its PBR Pink Promise campaign.
At 11:59 pm on Wednesday The High Roller turned pink in honor of PBR’s Pink Promise! CEO Sean Gleason and Lisa Vanbeek, founder of SUCK IT CANCER were on hand to host the ceremony.