The Habit Burger Grill, an Irvine-based restaurant company renowned for its award-winning Charburgers, plans to debut a second location in the southwest Las Vegas Valley.
Set to open this Summer, the habit-forming restaurant features exceptional flavor from chargrilling over an open flame and a highly differentiated customer experience by combining a commitment to quality, genuine hospitality, in a warm and inviting atmosphere, all at an exceptional value.
From Charburgers to sandwiches and salads, all custom-built and made-to-order, Las Vegas locals and tourists alike can soon make it a habit with two Nevada locations. “We are very excited to open our first neighborhood Habit location in Las Vegas,” said Xiaoming Hu of 12 Ventures LLC, a franchisee of The Habit Burger Grill. “The Las Vegas community has been great to us since the opening of our Howard Hughes Center location, and we have only just begun. Residents will soon be able to enjoy The Habit’s fresh, quality ingredients, variety and chargrilling, all at reasonable prices.”
The restaurant will feature a total of 58 dining seats, including indoor and outdoor dining, complete with a drive-thru window. Approximately 35 new jobs will be created to staff the restaurant. The Habit distinguishes itself in the fast casual better burger segment with its signature Charburger, menu variety, genuine hospitality and value. Guests can expect the following when visiting a Habit Burger location:
- Burgers are always 100% fresh ground beef, never frozen
- Burgers are chargrilled over an open flame for extra flavor
- Lettuce, tomatoes and onions are cut fresh daily
- Tuna steak sandwiches are made with line caught, sushi-grade Albacore
- Fresh chicken breasts are hand-filleted and marinated in-house
- USDA Choice Tri-tip steak is trimmed and marinated in-house
- Salads are fresh, made-to-order
- House-made ranch dressing is prepared fresh daily in the restaurants
- French fries, onion rings, sweet potato fries and tempura green beans are 100% trans-fat free, cooked in soybean oil
- Shakes and malts are hand-crafted and made-to-order
- Every Habit offers a complimentary condiment bar featuring an assortment of peppers, lemons, limes and a range of sauces for guests to spice it up
The Habit Burger Grill will be located at 4830 Blue Diamond Rd Suite 130, Las Vegas, NV 89139 (on the corner of Blue Diamond Road and Decatur Boulevard). For more information, visit www.habitburger.com.