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Nevada Public Radio Partners with The Coffee Bean & Tea Leaf to Distribute Desert Companion

Nevada Public Radio’s bi-monthly magazine Desert Companion is now available at 13 Las Vegas area locations of The Coffee Bean & Tea Leaf. Beginning with the November/December 2009 edition, the magazine distribution partnership will continue through 2011.

More than 50,000 copies of Desert Companion are distributed every other month, and of this total, nearly 15,000 copies will be available for free at The Coffee Bean & Tea Leaf stores throughout the valley, excluding McCarran Airport locations.

“We are thrilled to add The Coffee Bean & Tea Leaf as a partner,” said Flo Rogers, general manager of Nevada Public Radio. “The Coffee Bean & Tea Leaf has created an inviting space where people gather, so to be able to introduce even more Southern Nevadans to our magazine in this welcoming environment is a great development for us.”

In addition to availability at The Coffee Bean & Tea Leaf, Desert Companion is distributed via direct mail to Nevada Public Radio members and subscribers, and members of the Las Vegas, Henderson and Asian Chambers of Commerce. Lobby copies can be read at area doctors, dentists and attorneys’ offices. Copies are also available for pick up at Henderson, Boulder City, Clark County, UNLV and CSN libraries; the Boulder Dam Credit Union; and at concierge desks of several high-rise condominium buildings and in the lobby of Nevada Public Radio during regular business hours.

The November/December 2009 edition has a focus on food and dining, including Nevada Public Radio’s annual dining awards selected by critic John Curtas. Also, Curtas spars with fellow critic Max Jacobson on the development of the region’s culinary scene in the last decade and some top picks to try now, accompanied by stunning photography by Chris Smith. This edition also includes a look back at the years Elvis spent in Las Vegas, holiday events to note, and, for indoor gardeners, tips on making the most of your houseplants.

Desert Companion is also now available online at knpr.org in a format that is very dynamic and user friendly.

About Nevada Public Radio
Nevada Public Radio, a not-for-profit organization, is the state’s premier non-commercial broadcaster of National Public Radio programming and includes News 88.9 KNPR, broadcasting national and regional news and discussion, Classical 89.7 KCNV, a network of rural translator and repeater signals: KTPH, Tonopah (91.7); KLNR, Panaca (91.7); KWPR, Lund/Ely (88.7) and KSGU, St. George (90.3), plus a statewide radio reading service for the visually impaired.