Some of the best new hamburgers of the year aren’t being served at a leading burger restaurant but at a growing national chain known for something else entirely – hot dogs. That’s the proposition behind Wienerschnitzel’s launch this week of three new gourmet burgers and one improved returning classic as part of the Irvine, Calif.-based World’s Largest Hot Dog Chain’s plan to capture a larger slice of the hamburger market (Pictured: Blazin’ Bacon Guacamole Burger).
New Bigger & Better Burgers at Wienerschnitzel
The three new burgers – the Wienerschnitzel Classic Burger with Thousand Island, BBQ Bacon Cheeseburger and Blazin’ Bacon Guacamole Burger – join the bigger-and-better favorite Chili Cheeseburger at participating Wienerschnitzel restaurants nationwide for prices starting at $2.69.
Each is made with a patty that is 50% larger than Wienerschnitzel’s previous patty, and features a new garlic butter spread on lightly toasted buns.
“For more than a year, we’ve been working to bring our burgers up to the Wienerschnitzel standard – to be as craveable as our chili dogs, corn dogs, and chili cheese fries,” said J.R. Galardi, executive vice president at Wienerschnitzel. “Our customers like, bold, flavorful food, and customizable toppings – and the results won’t disappoint the growing number of hot dog fans who also love hamburgers. It’s finally possible to satisfy both passions at Wienerschnitzel.”
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Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, Calif., Wienerschnitzel is one of the real pioneers of the quick-service food industry. Having successfully carved out a niche with hot dogs, The World’s Largest Hot Dog Chain serves more than 120 million hot dogs annually. Based in Irvine, Calif., Wienerschnitzel operates or franchises 331 stores in 10 states and Guam