Silver Sevens Hotel & Casino donated $2,892 to the Alzheimer’s Association from a month of purple promotions the casino hosted throughout June in honor of Alzheimer’s & Brain Awareness Month.
(Pictured: Silver Sevens Hotel & Casino General Manager Dan Uonites (L) presents Alzheimer’s Association Desert Southwest Chapter Executive Director Dan Lawler with a check for $2,892 from Silver Sevens’ month of purple promotions throughout June)
Offerings included purple-themed “Food For Thought” food & beverage specials and a selection of souvenirs in purple shades in the gift shop, with a portion of proceeds from each going to the Association. Employees were also able to participate in “Casual for a Cause” jean days.
In addition, Silver Sevens transformed the exterior marquee and lighting, table games felts and dice in purple, along with purple uniforms for employees and purple beads handed out to guests throughout the month.
The donation is part of Affinity Gaming’s continued partnership with the Association to contribute at least $125,000 in 2017.