The Las Vegas Coalition for Zero Fatalities is pledging $10,000 to empower local bars and restaurants to combat impaired driving.
The $10,000 will fund “Designated Drivers On Demand” for bar and restaurant employees to request a Lyft ride through Lyft’s Concierge platform for intoxicated patrons needing a ride home.
This program aims to build a network of 100 bars and restaurants committed to eliminating impaired driving fatalities, and is the second initiative from the Las Vegas Coalition for Zero Fatalities. Coalition members including PT’s Entertainment Group and Andiron Steak & Sea have already begun using the Concierge platform at their establishments. All other local bars and restaurants are invited to join by contacting email@example.com.
“Providing reliable, responsible transportation options is an important step in reducing the likelihood of impaired driving,” said Yacob Girma, Lyft Las Vegas general manager. “We’re proud to contribute to this effort by offering $100 in Lyft ride credit each to the first 100 bars and restaurants that sign up to join us in the shared goal of ending impaired driving fatalities.”
“PT’s Entertainment Group is proud to be a founding member of the Las Vegas Coalition for Zero Fatalities,” said Howard Stutz, director of corporate communications for Golden Entertainment, Inc. “To jump start this campaign we’ve enrolled our 57 taverns – PT’s Pub, PT’s Gold, PT’s Ranch, PT’s Brewing Company, Sean Patrick’s, Sierra Gold and SG Bar – in Lyft’s concierge program. This is an important community effort.”
“Having an army of 100 bars and restaurants across Southern Nevada working together to reduce impaired driving will be an incredible feat,” said Andrew Bennett, representative for Zero Fatalities. “Thank you Las Vegas Coalition and Zero Fatalities for leading the charge.”
This unprecedented public-private partnership launched over New Year’s Eve weekend, when more than 1,000 people used a Lyft “Designated Driver On Demand” to celebrate responsibly. In addition, there were zero fatalities from impaired driving and a 15 percent decline in DUI arrests year-over-year, the first decrease reported in five years.
Lyft was founded in June 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation. Lyft is the fastest growing rideshare company in the U.S. and is available to 95 percent of the US population and Toronto, Canada. Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to effecting positive change for the future of our cities.