The Welcome to Las Vegas sign is ‘60 & Still Lit!’ In celebration of the 60th anniversary of the iconic Welcome to Las Vegas sign on Las Vegas Boulevard, Marshall Retail Group’s Welcome to Las Vegas Gift Shops, are honoring the landmark with an abundant selection of Welcome to Las Vegas-branded keepsakes.
Eleven participating Welcome to Las Vegas stores are commemorating the month-long celebration with anniversary items including T-shirts, footwear, coffee mugs, souvenirs, and more. Among the collection are a select number of authenticated lightbulbs taken straight from the sign for visitors to take home for themselves. The limited-edition lightbulbs will be sold during the duration of the celebration at each participating store.
The flagship Welcome to Las Vegas location at The Forum Shops at Caesars is home to one of the best selfie spots in the city, featuring one of the largest replicas of the original Welcome to Las Vegas sign at 80 percent of the size of the Las Vegas landmark. As one of the most photographed locations in the world, the tourist attraction has inspired the store design, creating a strong brand presence that is represented on a broad assortment of merchandise inside the store.
“We’re so proud to be a part of our city’s rich history and align our brand with something so well-known and loved like the Welcome to Las Vegas sign,” said Michael C. Wilkins, CEO of Marshall Retail Group.
Participating Welcome to Las Vegas locations include Bally’s Las Vegas, Excalibur Hotel & Casino, Fashion Show Mall, The Forum Shops at Caesars, The Grand Canal Shoppes at The Venetian Las Vegas & The Palazzo, The LINQ Promenade, Mandalay Bay, McCarran International Airport, and Miracle Mile Shops at Planet Hollywood Resort & Casino.
Marshall Retail Group and Welcome to Las Vegas stores are encouraging members of the community to engage in the momentous celebration via social media. From Wednesday, May 1 through Tuesday, May 7, followers may post their most memorable moments at the signature sign with hashtags #WTLV and #WTLV60th.
One user photo will be selected to win a $1,000 gift card from Marshall Retail Group to redeem at any of the firm’s retail locations. The winner will be announced at noon on Thursday, May 9 on the Welcome to Las Vegas Facebook page. Terms and conditions apply. Visit http://marshallretailgroup.com/60th-anniversary-facebook-contest-rules/ for more information and contest rules.