Wynn Nightlife, a global leader in hospitality and entertainment, has teamed up with award-winning creative agency, Gravillis, to unveil its highly-anticipated 2019 artist campaign (Pictured: Alesso).
Through its partnership with Wynn Nightlife, the company behind thought-provoking marketing strategies for blockbuster hits like Bohemian Rhapsody, Avatar, Straight Outta Compton and others, will reshape the industry standard by delivering a first-of-its-kind campaign.
Wynn Nightlife will launch its campaign through an immersive video showcasing their 2019 lineup of the world’s top artists such as: Alesso, Black Coffee, David Guetta, DJ Snake, Diplo, Kygo, The Chainsmokers and others, and will roll out additional assets across their social media platforms over the next few weeks.
“We are thrilled to collaborate with Gravillis on our new campaign. Their award-winning work and resolve to push boundaries inspired us to rethink our typical residency announcement; Gravillis transposed our vision and made it into a reality. We have elevated our standards and are delighted to release our new campaign,” says Alex Cordova, Wynn Nightlife Managing Partner.
“When we were first approached by Wynn Nightlife, it felt like a natural extension of the type of work we like to do, but applied to a new and exciting platform,” says Kenny Gravillis, Co-founder, Chief Creative Officer, Gravillis Inc. “The roots of Gravillis are firmly in Music, so that also felt like a great fit. We often solve for a single property or campaign in our Entertainment work, so it was refreshing to apply that thinking to a wider-reaching campaign encompassing print, digital and AV assets. Something that would need to live and breathe, and continue to evolve over the coming year.”
Wynn Nightlife consists of the award-winning dayclub and nightclubs at Wynn Las Vegas, the recipient of more Forbes Travel Guide Five-Star Awards than any other independent hotel company in the world. The resort is home to two of the Las Vegas Strip’s most luxurious nightlife venues, XS and Encore Beach Club at Night, as well as the acclaimed dayclub, Encore Beach Club. Together, the venues feature a roster of today’s most in-demand electronic dance music DJs.
XS Nightclub, one of the most renowned nightlife venues in the world, has continuously been named the top grossing nightclub in the U.S. by Nightclub & Bar’s Top 100 list, and was the first venue to ever achieve the honor five times. The 40,000 square foot mega-club features state-of-the-art technology and more than 10,000 individual light sources which illuminate the venue – complementing the intricate décor, large circular dance floor and 170 luxe VIP tables and outdoor cabanas.
At Encore Beach Club, guests can enjoy 55,000 square feet of tropical oasis, including three tiered pools, 40-foot palm trees, 32 private bungalows and cabanas, plush daybeds, a showcase DJ booth and top-of-the-line audio system. Once the sun goes down, XS NightSwim and Encore Beach Club at Night are home to popular seasonal pool parties.
Gravillis Inc. is a boutique brand agency that is dedicated to creating thought provoking campaigns for television, film and music industries. Gravillis’ LA based studio is filled with a team of creative visionaries who are always hungry to engage in ambitious creative projects.