JC Hospitality LLC has entered into an agreement with AEG Presents to assume the management, operations and booking for The Joint inside Hard Rock Hotel & Casino Las Vegas beginning fall 2020 once the property is rebranded as Virgin Hotels Las Vegas (Photo credit: Erik Kabik / www.ErikKabik.com )
The Joint is an award-winning entertainment destination, providing an intimate feel for unforgettable performances by legendary and groundbreaking artists.
“AEG Presents has been an integral part of The Joint’s success for over a decade,” said Richard “Boz” Bosworth, president and chief executive officer of JC Hospitality LLC, owner of Hard Rock Hotel & Casino. “AEG further expands on our commitment to partner with best-in-class operators for the Virgin Hotels Las Vegas transformation.”
The partnership is a natural fit as AEG Presents has booked and promoted many of the world-class performances at The Joint, including Nine Inch Nails, Imagine Dragons, Paul McCartney, The Killers and Drake, among countless others. AEG Presents has also been instrumental in bringing influential residencies to The Joint, including Carlos Santana, Tiësto, Guns N’ Roses, Def Leppard, KISS, Mötley Crüe, Journey and more. The partnership will allow both The Joint and AEG Presents to continue to expand the venue’s presence as a leading venue in the Entertainment Capital of the World.
“We are excited to be working with the JC Hospitality team on this project and to what is most assuredly a bright and exciting future at The Joint,” said Shawn Trell, executive vice president, chief operating officer and general counsel of AEG Presents. “From a sound and sightline perspective The Joint is already one of the best concert venues not just in Las Vegas, but anywhere. And now JC Hospitality and AEG Presents will be improving the venue even further.”
During the property’s transformation to Virgin Hotels Las Vegas, and in partnership with AEG Presents, The Joint will be upgraded once again to usher in a new chapter of the venue’s iconic history. The new renovations will include a redesigned second floor that will further expand the VIP experience by remodeling the luxury suites, adding more luxury seating options and creating a high energy lounge environment. Construction will begin next February and will be completed in time for the unveiling of the Virgin Hotels Las Vegas property in late 2020.
“We’re so thrilled to not only continue, but expand upon our relationship at The Joint,” remarked Bobby Reynolds, senior vice president of AEG Presents Las Vegas. “AEG Presents has been involved with the Joint for over 12 years and we’re excited to be on this journey with JC Hospitality to usher in a new and exciting chapter at the property.”
This year, The Joint celebrated ten years as the most dynamic and authentic venue in Las Vegas. The original Joint opened in 1995 with the opening of Hard Rock Hotel & Casino Las Vegas and the new Joint opened as one of the most sophisticated, intimate, and authentic venues in Las Vegas in April 2009. The renovation transformed the iconic venue and doubled its size. The Joint has won over 20 awards including, “No. 1 Hottest Club in America” award by Billboard Magazine, “Best Concert Venue” by Las Vegas Review-Journal, “Casino of The Year – Medium Capacity” award by the Academy of Country Music, among many more.
“Music is an integral part of the Virgin brand that dates back to the creation of Virgin Records, and AEG has a long history as an influential entertainment company,” says, Raul Leal CEO of Virgin Hotels. “We look forward to collaborating with AEG to create and deliver a dynamic entertainment experience to offer our guests and all music fans that visit Virgin Hotels Las Vegas. This partnership reassures our passion for music and our commitment to keeping with our roots.”
Continuing to set the standard for live entertainment, the award-winning venue delivers an unrivaled lineup in 2019, including AEG Presents shows; iconic comedian Cedric The Entertainer (July 27); Mary J. Blige (Aug. 16 – 17), Brian Wilson and the Zombies (Aug. 31), alternative rockers CAKE & Ben Folds (Sept. 10) Greta Van Fleet (Sept. 27), Daughtry with special guest Augustana (Oct. 4), Stone Temple Pilots (Oct. 6), country superstars Old Dominion(Dec. 4-5), Gary Allan (Dec. 6-7), and Cody Johnson (Dec. 12).