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American Cancer Society’s Fourth Annual “Real Men Wear Pink” Campaign; Local Leaders Bring Energy, Passion, and Pink

American Cancer Society's Fourth Annual "Real Men Wear Pink" Campaign; Local Leaders Bring Energy, Passion, and Pink
Nearly two dozen local business and community leaders have “stepped up their pink” to launch the fourth year of Real Men Wear Pink in southern Nevada.  These men are united to fight breast cancer with the American Cancer Society as ambassadors, and friendly competitors, in the annual Real Men Wear Pink campaign.

Throughout this September and October, these Real Men Wear Pink participants will encourage community members to take action in the fight against breast cancer.

“In addition to wearing pink and raising awareness about breast cancer, these men will be raising funds to help the American Cancer Society attack cancer from every angle and save more lives from breast cancer,” said Samantha Molinero, Community Development Manager for the American Cancer Society. “Funds raised help us save lives from breast cancer through early detection and prevention, innovative breast cancer research, and patient support.”

Each Real Men Wear Pink participant accepts a fundraising challenge and will compete to be the top fundraiser among his peers by the end of the campaign.

“This cause is near and dear to my heart,” said Aaron Rosenthal, VP and General Manager of the Tropicana. “I have witnessed the devastating effects first hand, and I am surrounded by women I love and who recognize the importance of the cause…. it is critical that we all take part, in any way we can”.

Andrew Walsh has a very serious leadership role in Clark County, as the Deputy Chief of Las Vegas Metropolitan Police Department. But he shares Rosenthal’s passion for helping others, especially those who face a breast cancer diagnosis.   “I am proud to support the American Cancer Society, and anything I can do to call attention to this cause and raise money for more research. As Real Men, we bring a little fun to a serious subject and hopefully do something my staff know a lot about…saving lives”.

According to the American Cancer Society, over 270,000 women in the United States will be diagnosed with breast cancer, and an estimated 42,000 will die from the disease this year. In Nevada, over nearly 2,200 women will be diagnosed this year, and over 400 are expected to die from the disease. Breast cancer is the second leading cause of cancer death in women, and it is the most common cancer diagnosed in women other than skin cancer.

For more information about breast cancer or the Real Men Wear Pink campaign in southern Nevada, call 702 891.9016 or visit https://bit.ly/2JO443r for more information.

The American Cancer Society is a global grassroots force of nearly 2 million volunteers dedicated to saving lives, celebrating lives, and leading the fight for a world without cancer. From breakthrough research, to free lodging near treatment, a 24/7/365 live helpline, free rides to treatment, and convening powerful activists to create awareness and impact, the American Cancer Society is attacking cancer from every angle. Visit cancer.org for more information.