Wrangler kicked off the 61st Annual Wrangler National Finals Rodeo (Wrangler NFR) with an industry celebration and signature “Party With Abandon.” The party, held at Ling Ling Club at Hakkasan In MGM Grand Las Vegas, was themed around Wrangler’s new global brand campaign, which captures the adventurous optimism of the cowboy spirit and exemplifies the opportunities that arise when people take risks and choose to live life with courage (Pictured: Shaley Ham (C) attends the WNFR Party with Abandon – Photo credit: Getty Images for Wrangler).
The event featured feats of daring from acrobatic performers, a contortionist and sword swallower/juggler, along with musical entertainment from a DJ, food and drinks were served with Pendleton whisky as the exclusive whisky provider for the evening.
The Wrangler NFR, the super bowl of rodeo and the professional rodeo cowboys association’s premier championship event, will bring an immersive 10-day experience to las vegas, turning the city into a convergence of entertainment, rodeo and all things western. In addition to world-class athletic competitions and 66 country music acts, the city will also serve as a hub for the latest western fashion and shopping.
In attendance were hundreds of industry influentials including athletes, Miss Rodeo America contestants, leading western retailers, media and influencers, including Lindsey Lanquist of Stylecaster, Shaley Ham, Alexis Bloomer, Stetson Wright and more.
Attendees in Wrangler included Sage Kimzey, Ivy Conrado, Matt West and Coleman Proctor.