Being famous on Instagram might be a goal for individuals who want to use the monetizing opportunities of Instagram and do not hesitate to buy Instagram followers and likes to boost their credibility so that people take them seriously.
However, the philosophy of being famous on Instagram does not hold good for businesses that want to use Instagram for brand promotion and marketing. The results that businesses want to see does not at all depend on how famous the brand is but more on how well it engages with the audience to give the best results.
Follower count is important on Instagram, but not so much for Las Vegas businesses that must also focus on closer engagement with the audience by providing high-quality content. At the beginning of implementing Instagram strategy, it might seem overwhelming to think about ensuring a successful outcome. With careful planning, the task is not as much difficult as it looks. Only when there is a right balance between the number of followers and the level of their engagement it generates for providing favorable business results.
To boost your Instagram strategy, the following tips should come in handy.
Create a solid content strategy
Create a sound content strategy that defines the way you would like to engage with the audience by sharing some valuable content with them. To know where to start from, track some of your competitors. Research the industry to understand what kind of posts have helped them to advance. This can be inspirational as you would know what works and what does not and create your content accordingly.
Develop a bouquet of content around a similar idea or theme so that you can maintain a consistent supply of quality content that helps to maintain the tempo and create the desired vibe. Most importantly, the content must be your very own and unique that appeals to the Las Vegas audience.
Use Brand hashtags
You must be careful in using Instagram for marketingin Las Vegas to ensure that you have a steady following because studies show that social media users are very sensitive to business promotion and reject anything that appears too much promotional. Besides the quality of content, you must also pay attention to the frequency of publishing new content, which if too frequent or too much delayed might make followers lose interest.
An easy way to avoid being too much promotional is to market your brand by using branded Instagram hashtags. Interestingly, 70% of Instagram hashtags are branded that have the unfailing signs of being unique, engaging and memorable. Remember that it is not enough to choose branded hashtags, but it is equally important to ensure that it does not have any association with something else. By using some hashtag analytics tool, you can understand the performance and make adjustments that may be necessary.
Insert a call to action (CTA)
When creating your Las Vegas marketing strategy for Instagram, you must understand what attracts users to your brand and keep them engaged. Having excellent photos will attract users, but as you want them to take the next step that drives them towards engaging with the business, they must know what you want them to do. This means that there must be some call to action embedded in the content that helps you to realize the goal of motivating users to take the next step.
Using proper captions for Instagram photos is the way to accentuate the message and communicate effectively with the audience by providing the right context for your products and services and telling them what they should do in the next step. As you want to lead viewers to the link in the Instagram bio, you must ensure that link is always fresh and updated.
Engage with users
New Instagram users must take small steps in brand engagement, and smaller brands can start following their followers provided they produce relevant content in the industry niche. This can be a great way to use user generated content from photographers, artists and designers with whom you collaborate. Some of your biggest followers might be creating great Instagram content that can inspire you for collaboration to gain mileage in marketing. Be careful to avoid interaction with robotic messages as it does not help the cause for real engagement but make sure that you do not miss replying to actual conversations that go a long way to produce excellent marketing results.
Stay in touch with influencers
By using user-generated content, brands can identify and stay in touch with social media influencers that enhance engagement and the discussion around your business. Identify your industry leaders by using BuzzSumo and follow them to find influencers who are lesser-known but highly useful. Engage with influencers instead of approaching them with a request for collaboration from the beginning.
Engagement is essential for Instagram, as ignoring them will drive a third of them to your competitor. And this means a lot for your business.