The coronavirus (COVID-19) outbreak has led to companies across the globe to close, but now a local Las Vegas outdoor company is reopening its doors to donate services to remind people in Southern Nevada about the importance of social distancing. Kre8 Media Outdoor Advertising has partnered with the Nevada Governor’s Office to offer five digital mobile billboards pro bono to explain preventive measures to mass audiences.
The geo-targeted units include the following messages: “Stay Home – Save Lives,” “Stay Home for Nevada” and “Prepare, Don’t Panic.” The spots will run 10 hours per day March 20−23 and will generate 3,120,000 impressions. Kre8’s mobile billboards will travel to five custom routes in the Las Vegas valley to maximize reach and frequency of messages.
“We are completely shut down as a business yet running these advertisements to play our part during this time of need,” said managing partner and co-founder of Kre8 Media Outdoor Advertising, Jeremie Watkins. “By volunteering my company’s services, I can put some hardworking employees back to work who were previously furloughed. Out-of-home advertising can educate people who may be tempted to gather in large groups over the weekend. I encourage others in outdoor advertising to work with government agencies to do their part to deploy appropriate messaging to the general public. We are all in this together.”