When it comes to growing your Instagram account, there are unfortunately no quick wins that will benefit your account long term.
Growing your Instagram right is something that takes time and consistency, but don’t worry if the task seems overwhelming, we promise it isn’t and it is doable! Regardless of if you have 5 or 300 followers, you can benefit from these pointers that can help you grow your account
Organic growth occurs on your account when you start engaging with other accounts on Instagram by either liking or commenting on their photos. It is this engagement with other accounts that stimulates them to do the same to yours.
This engagement is one of the most important aspects of growth on Instagram, the more people engage with your contact, the more Instagram will show it to other users. This is known as the follower to engagement ratio. So, what you want to achieve is 1000 followers who like and engage with your content, so how do you do that without using a growth service?
Content Is King
We all know that content is really important on Instagram but creating high quality content that takes centre stage takes time. Have a look at other users that match your niche, be it fashion, nature, outdoors or anything else that you’re into.
See what their content is like and consider how you would like yours to look. When you start doing this, your explorer page will fill up with content that matches your niche, this will become important later. It will take time to create high quality pictures, so really invest time in editing the photos and getting them to look perfect. You want to have a lot of content on hand and ready to go, this means that if you aren’t able to get a good shot on a day, you’ll have back up. This little fact become important later.
The thing with Instagram is that you need to be a constant and consistent. Once your audience gets used to you posting every day, they come to expect it from you and if you don’t, they will quickly forget you. Unfortunately, this is the way Instagram works.
If you are pressed for time, then a post scheduler is the way to manage your time more effectively. You can bulk upload a week’s worth of posts with captions to make sure you remain consistent. This way you can mitigate for a hectic work schedule or if you want some downtime away from the platform. The great thing about scheduling is that it’s really easy to set up. It won’t take you long to upload your edited images and write captions for them.
If content is king, hashtags are the currency of Instagram. You need hashtags to get your content out there and get on the explore page, but they need to be relevant. Remember when we said conduct your own market research? Well, this is where it becomes important. Have a look at your explore page and see which content is doing well.
Look at the likes it is receiving as well as the engagement on the post. Use these benchmarks to work out which hashtags are working for them. Look at their usage and see which ones jump out at you. That way you can start building your own hashtag bank and library.
Once you compile a list of hashtags, you can start using them on your content. You can then look at your analytics and evaluate how well they are performing. It is this analysis that will help you decide which ones to keep and which ones to ditch.
Change up which hashtags you use each time you post; this ensures that you don’t get your account shadow banned. Instagram penalizes accounts that recycle the same hashtags over again, so make sure that you don’t do this.
Follower To Engagement Ratio
This is one of the most important factors on Instagram that will boost your follower number. Instagram has come down hard on spammy behaviour and users that load their feed with fake followers.
The follower to engagement ratio works on the percentage of followers and how much they interact with your content. This means that accounts with thousands of followers aren’t rewarded blindly. It can be smaller accounts with a loyal following that fair better. So, you want to make sure that you are actively engaging with your audience so they will return the favour.
The returning of the favour is what is important, even if you have a thousand followers and 10% engage with your content. This will give you a 10% follower to engagement ratio. This is exceptionally high and will get your content featured on the explore page which will increase your following, so get liking and commenting on other people’s content!
When it comes to getting your first 1000 Instagram followers, it really is a labour of love. When you are trying to grow your account, you need to remain consistent. Make sure that you keep posting high quality content and always post at the same time. If you think you are going to miss a posting slot, use a schedular so that you don’t. Hashtags are Instagram currency, so learn to use them well!
Rotate hashtags each post so you won’t get your account shadow banned. Finally, make sure you like and engage with others content, this way you can be sure they will return the favour. Organic growth is a long strategy that requires commitment and patients, but it will be worth it in the long run.