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Mel B, Kendra Wilkinson, Hank Baskett, “The Situation” and Holly Madison at Grand Opening of Sugar Factory

Laura Croft at the Sugar Factory
Celebrities flocked to the hottest sweet spot in town as Sugar Factory opened the doors to its second Las Vegas location inside the Miracle Mile Shops at Planet Hollywood Resort & Casino on Sunday, February 14 (Pictured above: Playboy playmate Laura Croft – Photo: © Erik Kabik/ RETNA/ www.erikkabik.com)Mel B, Kendra Wilkinson, Hank Baskett, Holly Madison and Jersey Shore sensation “The Situation” all celebrated the Sugar Factory grand opening and picked up some Valentine’s Day treats.

Holly Madison
Holly Madison

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Spice Girl Mel B was in attendance as the sexy songstress launched her own signature line of Sugar Factory Couture Pops, following in the footsteps of current Couture Pop designers Britney Spears, Kim Kardashian and The Pussycat Dolls.

Mel B poses with her new signature line of Couture Pops at Sugar Factory
Mel B poses with her new signature line of Couture Pops at Sugar Factory

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

New parents Kendra Wilkinson and Hank Baskett celebrated their first Valentine’s Day as a married couple, and as parents to two-month old son Hank Jr., by indulging in some sweet treats and stealing a few kisses at the grand opening of Sugar Factory. Baskett told reporters he had ten dozen roses sent to his wife at their hotel room for Valentine’s Day – eight dozen from himself and two dozen from their son, since he knew she would be missing him on their first trip away.

Jersey Shore star Mike "The Situation" Sorrentino
Jersey Shore star Mike "The Situation" Sorrentino

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Jersey Shore star Mike “The Situation” Sorrentino greeted hundreds of awaiting fans, some who waited in line for more than six hours, as he held a 90-minute autograph signing session at Sugar Factory. Sorrentino served up Valentine’s Day lollipops to his fans, as well as members of the media, and un-buttoned his shirt to give the massive crowd a glimpse at his six-pack abs. Spending his first Valentine’s Day in the public eye solo, Sorrentino told reporters, “there are a lot of ladies out there, but it’s hard to find that special someone.” “My glass is always half-full,” Sorrentino continues, “I just haven’t found that right one yet.”

Mike "The Situation" Sorrentino on the red carpet at Sugar Factory with a Couture Pop
Mike "The Situation" Sorrentino on the red carpet at Sugar Factory with a Couture Pop

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Peepshow star Holly Madison spent her Valentine’s Day at Sugar Factory as the blonde bombshell recently returned to Las Vegas after a brief trip to Mexico. Madison gushed about her favorite Sugar Factory treats: the candy necklaces, signature Couture Pops and giant Whirly Pops.

Hank Baskett and Kendra Wilkinson
Hank Baskett and Kendra Wilkinson

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Hank Baskett and Kendra Wilkinson at Sugar Factory
Hank Baskett and Kendra Wilkinson at Sugar Factory

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Holly Madison at the Sugar Factory
Holly Madison at the Sugar Factory

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Mel B and Holly Madison
Mel B and Holly Madison

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Mike "The Situation" Sorrentino hands out Valentine's Day lollipops to fans at Sugar Factory
Mike "The Situation" Sorrentino hands out Valentine's Day lollipops to fans at Sugar Factory

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Mike "The Situation" Sorrentino hands out Valentine's Day lollipops to fans at Sugar Factory
Mike "The Situation" Sorrentino hands out Valentine's Day lollipops to fans at Sugar Factory

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Hank Baskett
Hank Baskett

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Mike "The Situation" Sorrentino
Mike "The Situation" Sorrentino

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

"The Situation"
"The Situation"

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Mike "The Situation" Sorrentino
Mike "The Situation" Sorrentino

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Mike "The Situation" Sorrentino
Mike "The Situation" Sorrentino

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Mike "The Situation" Sorrentino
Mike "The Situation" Sorrentino

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Kendra Wilkinson and Holly Madison
Kendra Wilkinson and Holly Madison

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Holly Madison
Holly Madison

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Mel B and Josh Strickland
Mel B and Josh Strickland

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Mel B
Mel B

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Mel B
Mel B

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com

Mel B, Kendra Wilkinson and Holly Madison inside Sugar Factory with Couture Pops
Mel B, Kendra Wilkinson and Holly Madison inside Sugar Factory with Couture Pops

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com