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We All Scream and Downtown Grand Hotel & Casino to Unveil New Artwork, Including World’s Largest Augmented Reality Mural, “Transmigrations”

Josef Kristofoletti and Slat City

We All Scream, a Las Vegas-based art curation company, has partnered with the Downtown Grand Hotel & Casino and Building 180 to showcase the city’s vibrant culture through large-scale art. 

Transmigrations by Camila Magrane

The first two pieces include “Transmigrations,” the world’s largest augmented reality mural, created by Camila Magrane, and “Slat City” by Josef Kristofoletti.  “We want to illuminate Downtown Las Vegas as a public art destination,” said Ryan Doherty, founder of We All Scream. “Art is a tremendous part of the downtown community, and we are thrilled to work with a collection of talented artists to bring two pieces to the Downtown Grand.” 

Magrane, a San Francisco-based multimedia artist, brings art to life with interactive murals that are titled, “Transmigrations.” The two 70’ x 100’ pieces are the world’s largest augmented reality murals, now the centerpieces of the Gallery Tower’s art program and an extension of her “Virtual Mutations” series. “Transmigrations” utilizes augmented reality to create interactive experiences from the hotel room windows where the pieces are visible at Downtown Grand. “Transmigrations” examines the possibility that multidimensional realms coexist simultaneously in a shared space.

The two murals demonstrate how though unaware of each other, different species and communities subsist in the same territory and time, tuned in only to their individual frequencies, shaped and limited by their own perceptions. 

Magrane has created a custom app, available exclusively to Downtown Grand guests, to view and interact with these murals from their hotel room windows. The murals are visible from 112 rooms in the new Gallery Tower, which have internal windows facing the murals, each with a unique vantage point and the ability to view virtual content on the walls through iPads placed in each room.  

Kristofoletti, a muralist from Austin, Texas, lent his talents to the initiative with the 5,600-square-foot, colorful and abstract mural, “Slat City,” covering the exterior of the Downtown Grand on Stewart Ave. and 3rd St. Curated and produced by Doherty, Kristofoletti’s mural uses vibrant hues and eye-catching visual effects to inspire hotel guests and passersby in the downtown area.  

A recent artist-in-residence at the European Organization for Nuclear Research (CERN), Kristofoletti’s murals are often inspired by and meant to address ideas about nature, technology, space and architecture. In 2018, Kristofoletti debuted a commissioned mural, “Tau Ceti,” which proudly looms as Austin’s tallest public artwork.  

Defined by its industrial chic aura and highlighted by open ceilings, ornate fixtures and heavy structural elements, Downtown Grand was at the forefront of Downtown Las Vegas’ revival when it opened in 2013. This renovation aligned with the relocation of Zappos headquarters, the development of the Fremont East District, and Life is Beautiful music festival. Seven years later, the property continues to serve as a central hub to both tourists and locals alike for all of Downtown Las Vegas’ events and happenings. 

Spearheading the Life is Beautiful mural program, Doherty coordinated public works of art throughout Downtown Las Vegas with over 50 artists from around the world. Doherty has multiple restaurants, bars and nightclubs downtown, bringing compelling art, eye-catching design, edgy entertainment, progressive cocktails and innovative cuisine together.