Hershey’s Brand To Celebrate SHE with Change to its Iconic Chocolate Bar

‘Celebrate SHE’ Bars to be given away at Hershey’s Chocolate World Locations on International Women’s Day March 8th

There is no Hershey’s without ‘SHE’. To honor all the women and girls out there, Hershey’s brand developed a small batch of ‘Celebrate HerSHEy’s’ bars, highlighting the ‘SHE’ at the center of our iconic Hershey’s milk chocolate bars for the first time in the United States.

On March 8, International Women’s Day, the first 1,000 visitors to each of our Hershey’s Chocolate World locations (Hershey, PA, New York City Times Square and Las Vegas) will receive this limited-edition ‘Celebrate HerSHEy’s’ bar to celebrate a woman in their life.

Limited-edition ‘Celebrate HerSHEy’s’ milk chocolate bar

“Thousands of people walk through our doors at Hershey’s Chocolate World every day and create lifelong memories. We couldn’t think of a better place to put a smile on a face through the simple gesture of ‘Celebrating SHE’ and honoring all the women in our lives by giving out these limited-edition chocolate bars,” said Suzanne Jones, Vice President, The Hershey Experience.

To keep the celebration going, the Hershey’s brand also created a short inspirational film featuring women whose achievements have impacted and inspired the world, including the likes of Gloria Steinem, Gilda Radner and Katherine Johnson. Hershey’s brand is also inviting everyone to share in the celebration of SHE by sharing a picture of a woman you are celebrating on social media and use the hashtag #CelebrateSHE. We’ll share some of these stories on Hershey’s social channels throughout the entire month of March – Women’s History Month.

Hershey’s highlights the ‘SHE’ at center of bar packaging

“We want to encourage everyone to share some extra goodness and take a moment to celebrate the ‘SHEs’; the women and girls who have inspired us, motivated us and have made a positive change in our lives,” said Veronica Villasenor, Vice President, Chocolate, The Hershey Company.

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