Hard Rock Hotel & Casino Increases Meeting and Convention Services with $750 Million Expansion

This year, Hard Rock Hotel & Casino Las Vegas will take business travel to a higher ground with the addition of 75,000 square feet of full-service meetings and convention space, including simulcast capabilities in The Joint, catapulting the resort to a world-class destination of choice for the meetings and convention industry. The blend of Hard Rock’s cutting-edge lifestyle with a four-star meetings experience will appeal to the savvy event planner, while impressing the most discriminating business traveler.

“The expansion of the Hard Rock‘s meetings and convention space allows us to satisfy the demand of our diversified customers who have had to look elsewhere in the past for groups larger than 600 people,” said Yale Rowe, Senior Vice President & General Manager Operations. “In town, you won’t find a casino hotel that offers the extensive services and amenities of a successful meetings and convention destination, while still providing guests with the high-energy and entertaining environment they have come to know and love at the Hard Rock.”

As part of Hard Rock’s $750 million expansion and renovation, the 40-total meeting rooms will offer first-class amenities only found at Las Vegas’ original boutique-style hotel. The meeting spaces will feature spectacular modern, rock glamour décor and include up-to-date technology, such as built in flat screens with projection capability, wireless Internet and CAT5 cabling.

Upon completion in Spring 2009, the 82,000 total square feet of flexible meeting space will include Muse and Artist Halls totaling over 25,000 square feet combined; The Joint, a brand new concert and events facility renowned as the “first rock venue of Las Vegas” offering state-of-the-art sound and video systems for up to 4,000 guests; and the Studio Collection in the new Paradise Tower, providing intimate settings for breakout sessions and meetings.

Hard Rock is coupling this expansion with a renewed focus on customer service. This year, Hard Rock introduces Higher Frequency, a customizable sensory meetings experience designed to enhance the impact of any meeting. Whether hosting a content-packed board meeting or a scaled-back incentive meeting that needs to maintain its punch, Hard Rock has the experience, creativity and organization to exceed the highest expectations. Meeting planners will have a Shadow, their meeting concierge, anticipating every need and fulfilling requests from start to finish. A new Rider program, long known in the rock world as a contract addendum fulfilling every stars’ wish, will give business and meetings travelers alike the opportunity to customize their favorite amenities.

Additionally, Hard Rock is adding 860 new guest rooms, totaling 1,525 rooms and suites; including HRH, an all-suite 15-story tower and Paradise Tower, a 17-story tower adjacent to the new meeting space. Guestroom blocks of up to 1,200 rooms per night will be available along with sumptuous suites. All rooms include high speed Internet, data port on the phone or wireless, and iPod connections, ensuring business travelers are hooked up with high-tech necessities. Guests will also enjoy numerous new amenity upgrades from an expanded five-acre award-winning Pool and Beach Club to the plush Poker Lounge, which will guarantee that guests not only work hard but, should they choose, play hard too.

For group or meetings availability and information about pre-opening specials, call 702.693.5507 or visit www.hardrockhotel.com/meetings.