Shelby American has launched its new online program to unlock the creative spirit in all Shelby enthusiasts. The new Shelby “Build One” system puts a prospective owner into the designer’s seat by allowing them to build and order their favorite Shelby GT350 and Shelby GT500 Super Snake post-title packages. The new Shelby Build One system is available exclusively at www.shelbyamerican.com.
“Customers can do this online or print and send their order in with a check or credit card number to reserve a production slot. At that point, they’ll have instant gratification knowing they’re now a Shelby owner.” .“Using the exclusive options available from Shelby American, our online Build One program allows customers to create their perfect Shelby GT350 or GT500 Super Snake,” said John Luft, president of Shelby American. “It gives customers the ability to choose their options and see an image of their car immediately with the click of a mouse. And the build sheet pricing module makes it easy to determine the amount they want to invest in their Shelby. With the choice of options, build sheet and online purchase system, the Build One program is the perfect way to design and order a Shelby.”
The Build One program is available for new Shelby customers ordering a 2012 Shelby GT350 and/or upgrading their Shelby GT500 to a Super Snake. The base vehicles are purchased directly from a Ford dealer by the customer and shipped to the Las Vegas factory for their Shelby upgrades. The Shelby American team is available to assist customers in locating their base car and Ford dealer.
“When a customer completes their Build One session and submits their order online, one of our Shelby American team members will contact them to confirm the order and arrange the purchase and/or shipment of their 2012 Shelby GT350 base Mustang or Shelby GT500,” explained Gary Patterson, vice president of operations. “Customers can do this online or print and send their order in with a check or credit card number to reserve a production slot. At that point, they’ll have instant gratification knowing they’re now a Shelby owner.”
About Shelby American, Inc.
Founded by legend Carroll Shelby, Shelby American manufactures and markets performance vehicles and related products. The company manufactures authentic continuation Cobras, including the 427 S/C, 289 FIA and 289 street car component vehicles. The company offers the GT350 and GT500 Super Snake post-title packages for the current generation Ford Mustang. For more information, visit www.shelbyamerican.com.