International Game Technology and MGM Resorts have launched IGT’s Cleopatra iPhone slot game as part of MGM Resorts’ new M life Players Club iPhone application.
The agreement allows IGT’s Cleopatra game to be available for the first time on a casino operator’s mobile phone application. The game is offered on a non-wager basis to all MGM Resorts M life Players Club members. The new M life app extends the MGM Resorts experience to its guests by providing a new form of mobile gaming and entertainment.
IGT has more than eight years of experience in mobile gaming and offers mobile wager games in legalized territories, most notably the United Kingdom.
“This partnership between IGT and MGM Resorts enables M life members to play Cleopatra via their iPhone, iPad or iPod touch,” said Alex Kelly, vice president of Interactive, IGT. “This non-wager game features the graphics and game play of the popular casino title. It’s simply a great game to play and we feel this app will increase brand loyalty to a game widely available throughout MGM Resorts’ properties.”
Sherri Gilligan, Senior Vice President of Marketing & Advertising for MGM Resorts International, said, “We are always looking for cutting edge experiences for our players and with the new app, we’ll be able to offer our players the opportunity to play one of their favorite slot games while away from the casino floor. We are thrilled to be the first gaming company to offer IGT’s Cleopatra game to our players through their mobile devices. There is no question this will become a fun way for players to take a little bit of Las Vegas home.”
M life (www.mlife.com) is a loyalty program that leverages the combined power of MGM Resorts properties in Las Vegas, Mississippi and Detroit. Benefiting from an unmatched collection of amenities, members enjoy one-of-a-kind experiences exclusive to MGM Resorts, insider privileges, personalized rewards and an aspirational tiered approach with escalating earning potential.
M life currently is a casino rewards club; later this year, it will expand into a full loyalty program recognizing guest spend on hotel stays, shopping, dining and more.
The 15 participating MGM Resorts properties are ARIA, Bellagio, Vdara, MGM Grand, The Signature at MGM Grand, Mandalay Bay, THEhotel at Mandalay Bay, The Mirage, Monte Carlo, New York-New York, Luxor, and Excalibur in Las Vegas; Beau Rivage and Gold Strike in Mississippi and MGM Grand Detroit.