EXPRESS takes to the Las Vegas Strip on Friday, March 11 to showcase its Fall 2011 collection, hitting stores in June/July 2011. Building upon this excitement, EXPRESS will utilize runway images from the runway event to bring the vibrant Las Vegas energy to consumers nationwide, as the photographs will later serve as the Fall 2011 marketing campaign imagery.
Photographers Greg Kadel, Walter Looss and Dan Lecca will shoot the show and campaign with hair styling by Diego De Silva, makeup by Frank B and styling by Elizabeth Sulcer. Models in the show will include Viktoriya Sasonkina, Lais Ribeiro, Ataui Deng, Alyssa Miller, David Agbodji, Ryan Kennedy and Parker Hurley.
The Venetian’s TAO Nightclub’s DJ Galeano will kick-off the party and pump up the crowd prior to the show as well as announce ten lucky randomly selected winners of the Ultimate Style Package. The Venetian gondoliers will randomly distribute drawing cards prior to the show at the runway, with ten lucky randomly selected attendees winning the following:
- $100 EXPRESS Gift Card
- $50 TAO Asian Bistro Gift Card
- Complimentary private gondola ride at The Venetian Las Vegas
- Choice of a complimentary Ultimate Manicure or Peppermint Pedicure at Canyon Ranch SpaClub
Leading up to the runway show, The Venetian is giving its Twitter followers the chance to win an exclusive VIP Style package including:
- Complimentary one night stay in a Luxury Suite at The Venetian Vegas
- Complimentary dinner for two at TAO Asian Bistro at The Venetian Las Vegas
- $250 EXPRESS gift card
- Limo service to/from McCarran airport to The Venetian Las Vegas
- VIP access to TAO Nightclub at The Venetian for 2 people
An after-party will take place at TAO Nightclub at The Venetian beginning at 10 p.m.
The Venetian Resort-Hotel-Casino
3355 Las Vegas Blvd. S
Las Vegas, NV 89103
- “Rock the Sidewalk” Runway Show: Outside The Venetian located by the Gondolas
- After-party at TAO Nightclub: Second level of The Venetian in The Grand Canal Shoppes
Friday, March 11, 2011
- 3 p.m. Gondoliers start passing out drawing cards
- 4:30 p.m. Ten Winners of the Ultimate Style Packages Randomly Selected
- 5 p.m. EXPRESS fashion show
- 10 p.m. After party at TAO Nightclub at The Venetian