This April, Miracle Mile Shops at Planet Hollywood Resort & Casino partners with Autism Speaks for its national Light It Up Blue campaign by turning the fountain blue in honor of National Autism Awareness Month.
Beginning Friday, April 1, Miracle Mile Shops’ fountain will showcase a brilliant blue glow between regularly scheduled shows. All money tossed into the popular water feature as well as the center’s indoor rainstorm will be donated on behalf of Miracle Mile Shops to Autism Speaks. The money raised supports research for treatments and a cure as well as educational programs and assistance for individuals and families affected by the disorder. The fountain will maintain its bright blue shade until the end of the month. Fountain shows take place at the top of every hour from noon to 11 p.m. daily.
Miracle Mile Shops joins other landmarks and destinations across the United States and the world for the Light It Up campaign. On April 2, World Autism Awareness Day, prominent businesses around the globe including the Empire State Building in New York City and the CN Tower in Toronto will turn their lights blue to commemorate autism awareness. For more information and a complete list of participants, visit www.lightitupblue.org.
Miracle Mile Shops’ contribution to Autism Speaks’ Light It Up Blue campaign is a part of the center’s continued mission to support and raise awareness for non-profit organizations throughout Nevada. In previous months, Miracle Mile Shops has teamed up with the National Multiple Sclerosis Society, Southern California & Nevada Chapter (March 2011), American Heart Association (February 2011), HIV/AIDS charity Golden Rainbow (December 2010), the Southern Nevada affiliate of Susan G. Komen for the Cure (October 2010) and many more.