In these hard economic times, Jerry’s Nugget Casino is doing its part to stimulate the economy with its new Neighborhood Merchant Program. The casino has partnered with local businesses so players can redeem points for shopping certificates, thereby broadening their spending outside of Jerry’s Nugget.
It’s a winning situation for the participating merchants who will accept the Jerry’s Nugget shopping certificates created specifically for their business. In addition to the access to more than 40,000 potentially new customers, the merchants also receive an estimated $5,000 in advertising each month from Jerry’s Nugget via inclusion in more than 10,000 pieces of direct mail sent to their More Club members, the business featured on the video display located at the busy intersection of North Las Vegas Boulevard and Tonopah Avenue and their company name and logo featured on both the Jerry’s Nugget Web site and on the player’s club kiosks throughout the casino. Additionally, the current set up of the program has the businesses getting reimbursed in full so no money on their part is spent while exposure is gained.
“We wanted our players to have more options with the points they earn and at the same time wanted to better support our local community,” said Peter DeMangus, general manager of Jerry’s Nugget Casino. “Through this program, players can now use their rewards outside of the casino and our neighborhood businesses gain new and increased customers with our 40,000-person database.”
The Neighborhood Merchant Program (NMP) launched on Monday, March 23 with five participating business partners, each offering different services. These are King Ranch Market grocery chain, with its 1570 N. Eastern Ave. location nearest to the casino; Hahn’s Military Surplus, 2908 E. Lake Mead Blvd.; La Corona Furniture, 2111 Civic Center Dr.; Mundo Musical, 1560 N. Eastern Ave., #4; and Nevada Flowers, 2446 Las Vegas Blvd. North #101. Players will be able to redeem More Club points in denominations of $10 or $25 and can spend these at the participating locations as they would spend cash.
Players can choose which shopping certificates they redeem at The More Club. They must exchange 6,000 points for a $10 certificate and 15,000 points for a $25 certificate to the merchant of their choice. To introduce the program to its customers, Jerry’s Nugget will give away free $10 shopping certificates from March 29 to April 4. Players earning 1,000 points in a day during the specified week will receive a $10 shopping certificate to their choice of NMP participating business. Players will get to keep their points, too.
The shopping certificates can be used at the business for up to the allotted amount. No change will be given if the full amount of the certificate is not redeemed. Shopping certificates are also transferable so a More Club member could redeem his/her points for one and give it to a friend or family member for a present. A complete list of Neighborhood Merchant Program rules is available at The More Club inside Jerry’s Nugget Casino.