Cirque du Soleil, the international entertainment organization, today announced the availability of its KÀ app on iPad.
Mobile Roadie, a leading global app platform, powers the technology for the KÀ app that features exclusive content from the Cirque du Soleil production KÀ at MGM Grand in Las Vegas.
Just as the KÀ Theatre represents a technical milestone for Cirque du Soleil, the task set for Mobile Roadie was to bring that show to a tech savvy crowd by creating their first ever iPad app.
“KÀ represents a perfect blend of technological achievement and human ability,” said Jordan Fiksenbaum, Vice President of Marketing & PR for Cirque du Soleil Resident Shows Division. “It made perfect sense for us to bridge that same gap with a KÀ app combining new technology and imagination.”
“Cirque du Soleil is an incredible brand to work with and the vibrancy and energy of the KÀ show is a perfect reflection of our dynamic mobile app platform,” said Michael Schneider, CEO, Mobile Roadie. “We couldn’t think of a better partner to launch our first ever iPad app with.”
The KÀ iPad app features include:
- Photos – View pictures of your favorite KÀ characters, see exclusive behind-the-scenes images and creative sketches of the show.
- Videos – Watch videos featuring make-up application with KÀ artists, clips from G4 TV, KÀ’s performance at Comic-Con and more.
- Cirque Club – Become a Cirque Club member and receive exclusive offers and updates via email or sign up to receive mobile alerts to your mobile phone with a chance to win tickets to a Las Vegas show.
- Tickets to KÀ – Purchase tickets to see KÀ directly from the app.
The KÀ iPad app is a free download available now in iTunes, and can also be downloaded by visiting www.cirquedusoleil.com/kaipad The app will also be available for iPhone and Android in the upcoming months.
KÀ by Cirque du Soleil is a heroic journey of love and conflict set within ever-changing theatrical landscapes that conjure an entire empire on stage. Presented exclusively at MGM Grand Las Vegas, KÀ unfolds on a colossal, 360-degree rotating stage which forms the backdrop for this cinematic journey of aerial adventure and perpendicular acrobatics. For more information visit www.ka.com.