The Kardashians Open Kardashian Khaos at The Mirage in Las Vegas

Mirage President Felix Rappaport and Cici Bussey, manager of  Kardashian Khaos
The Kardashians
 have added to their ever-expanding business portfolio by opening Kardashian Khaos, a retail store today, November 11, 2011, at The Mirage (Pictured above: Mirage President Felix Rappaport and Cici Bussey, manager of  Kardashian Khaos – Photo credit: Denise Truscello / WireImage.com DeniseTruscello.net)

The store specializes in “media and women’s health, fitness and lifestyle.”  The Kardashians have trademarked the phrase “Kardashian Kollection Home” to market a line of household items. The business is a joint venture between The Kardashians, The Mirage, TLK Fusion and BRAVADA.

Mirage President Felix Rappaport and Cici Bussey, manager of  Kardashian Khaos, were on hand to welcome guests into the store.

Mirage President Felix Rappaport and Cici Bussey, manager of  Kardashian Khaos
Mirage President Felix Rappaport and Cici Bussey, manager of Kardashian Khaos

Photo credit: Denise Truscello / WireImage.com DeniseTruscello.net.

The Kardashians open Kardashian Khaos retail store at The Mirage in Las Vegas
The Kardashians open Kardashian Khaos retail store at The Mirage in Las Vegas

Photo credit: Denise Truscello / WireImage.com DeniseTruscello.net.

Guests wait in line at Kardashian Khaos retail store at The Mirage in Las Vegas
Guests wait in line at Kardashian Khaos retail store at The Mirage in Las Vegas

Photo credit: Denise Truscello / WireImage.com DeniseTruscello.net.

Guests wait in line at Kardashian Khaos retail store at The Mirage in Las Vegas
Guests wait in line at Kardashian Khaos retail store at The Mirage in Las Vegas

Photo credit: Denise Truscello / WireImage.com DeniseTruscello.net.

Kim Kardashian-branded yo-yos in Kardashian Khaos at The Mirage in Las Vegas
Kim Kardashian-branded yo-yos in Kardashian Khaos at The Mirage in Las Vegas

Photo credit: Denise Truscello / WireImage.com DeniseTruscello.net.