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deadmau5 Celebrates Launch of XS Residency in Las Vegas

deadmau5 celebrates launch of XS residency in Las Vegas
To say 2012 is off to a great start for electronic dance music phenomenon, deadmau5, might be an understatement. Last night, the iconic artist headed to Las Vegas for a trifecta of celebrations: his birthday, the launch of his exclusive 2012 residency with Wynn Las Vegas at XS nightclub, and perhaps most notable, Mayor Carolyn Goodman proclaiming it officially “deadmau5 Day” in the city of Las Vegas (Photo: © Erik Kabik/ RETNA/ www.erikkabik.com)

Jesse Waits presents deadmau5 with official proclamation of "deadmau5 Day"
Jesse Waits presents deadmau5 with official proclamation of "deadmau5 Day"

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com.

deadmau5, also known as Joel Zimmerman, arrived at the prestigious nightclub just before midnight, where the XS staff took over the mic to lead thousands of clubgoers in serenading him with “Happy Birthday.” Twenty beautiful cocktail servers marched on stage with a five-tier cake, created by Las Vegas bakery Gimme Some Sugar. Each tier had an iconic theme from the residency announcement where deadmau5 attempted several jobs around Wynn Resorts, including lifeguard and golf caddie, before finding he was best suited performing at XS. The campaign was wildly popular, even gathering attention from Rolling Stone and more than 100,000 views on YouTube:

httpvh://www.youtube.com/watch?v=qh_XtHebsOQ

Just before his set, XS Co-Owner and Managing Partner Jesse Waits presented deadmau5 with the official proclamation on behalf of Mayor Goodman as confetti cannons exploded into the crowd. Zimmerman took the mic and expressed his disbelief in having a day in his honor as his devoted fans erupted in excitement. He immediately jumped behind the booth to kick off his partnership which will include several dates throughout the year at XS and Encore Beach Club. He played until the early hours of the morning, jumping on top of the booth to excite the crowd and even popping a 15L bottle of bubbly for the occasion.

deadmau5 with official proclamation of "deadmau5 Day"
deadmau5 with official proclamation of "deadmau5 Day"

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com.

“Throughout the past year we have seen the masses journey to Las Vegas to experience electronic dance artists headlining in our nightclubs,” said Jesse Waits, co-owner and managing partner of XS and Tryst nightclubs. “The following for deadmau5 is phenomenal. I applaud Mayor Goodman for recognizing both his remarkable persona and his ability to drive visitor traffic from fans traveling across the globe to experience his live sets.”

deadmau5 performs at XS Nightclub in Las Vegas
deadmau5 performs at XS Nightclub in Las Vegas

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com.

The honor is a great addition to deadmau5’s list of accolades including recently being nominated for three Grammy Awards. He is up for nods in the Best Dance/Electronica Album category for his critically acclaimed LP 4×4=12 and Best Dance Recording for “Raise Your Weapon” with Greta Svabo Bech. Also nominated is deadmau5’s stellar remix of the Foo Fighters’ “Rope” in the Best Remixed Recording, Non-Classical category.

deadmau5 performs at XS Nightclub in Las Vegas
deadmau5 performs at XS Nightclub in Las Vegas

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com.

deadmau5 performs at XS Nightclub in Las Vegas
deadmau5 performs at XS Nightclub in Las Vegas

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com.

deadmau5 performs at XS Nightclub in Las Vegas
deadmau5 performs at XS Nightclub in Las Vegas

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com.

deadmau5 performs at XS Nightclub in Las Vegas
deadmau5 performs at XS Nightclub in Las Vegas

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com.

Servers at XS Nightclub in Las Vegas
Servers pose with cake at XS Nightclub in Las Vegas

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com.

deadmau5 performs at XS Nightclub in Las Vegas
deadmau5 performs at XS Nightclub in Las Vegas

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com.

deadmau5 performs at XS Nightclub in Las Vegas
deadmau5 performs at XS Nightclub in Las Vegas

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com.

deadmau5 performs at XS Nightclub in Las Vegas
deadmau5 performs at XS Nightclub in Las Vegas

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com.

deadmau5 performs at XS Nightclub in Las Vegas
deadmau5 performs at XS Nightclub in Las Vegas

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com.

deadmau5 and fans celebrate at XS Nightclub in Las Vegas
deadmau5 and fans celebrate at XS Nightclub in Las Vegas

Photo: © Erik Kabik/ RETNA/ www.erikkabik.com.