This February, Miracle Mile Shops at Planet Hollywood Resort & Casino turns its fountain red in honor of American Heart Month. All change collected from the fountain will be donated to the American Heart Association, as part of the center’s Caring, Giving, Changing community campaign.
Starting Feb. 1, the fountain at Miracle Mile Shops will display a bold red hue between regularly scheduled water shows. All money tossed into the popular water feature as well as the center’s indoor rainstorm will benefit the American Heart Association. Miracle Mile Shops’ fountain will keep its red glow through the end of the month. Regularly scheduled water shows take place at the top of each hour from noon to 11 p.m. daily.
The American Heart Association works to advance groundbreaking medical research, spread lifesaving knowledge and educate people of all ages about cardiovascular disease and stroke. One of the Association’s current initiatives is Go Red for Women, which encourages women to make it their mission to fight heart disease. On Feb. 3, National Wear Red Day, the nonprofit invites women all over the country to wear red in support of the cause.
The partnership between Miracle Mile Shops and the American Heart Association is part of the center’s Caring, Giving, Changing campaign, celebrating a year of change in 2012. In addition to the monthly fountain fundraisers, the Caring, Giving, Changing campaign also raises funds for other programs and organizations through community sponsorships, additional partnerships and a number of cash and in-kind donations. In 2011, Miracle Mile Shops raised a total of $100,000 for numerous local and national non-profit organizations and aims to surpass that number in 2012.
Miracle Mile Shops at Planet Hollywood Resort & Casino is a 1.2 mile retail/entertainment complex at the heart of the famed Las Vegas Strip featuring 170 specialty stores, 15 restaurants and three live entertainment venues. Miracle Mile Shops is open 10 a.m. – 11 p.m. Sunday – Thursday and 10 a.m. – midnight Friday – Saturday. For more information, call (888) 800-8284 or visit www.miraclemileshopslv.com. Keep up with the latest Miracle Mile Shops news via Facebook, Twitter and YouTube.