The CLIO Awards, one of the world’s most prestigious international advertising and design competitions honoring creative excellence and innovation in the industry, today announced the winners for the Communications Awards, which recognize Print, Direct Mail, Radio, Poster and Billboard mediums, as well as the new Strategic Communications/Public Relations medium. The Communications Awards were held at The New Joint in the Hard Rock Hotel & Casino, Las Vegas on May 12th.
In honor of the monumental 50th Anniversary CLIO Awards, the 3-day CLIO festival featured decade-themed award shows. The Communications Awards celebrated the 1960s with a video montage of the advertising and design techniques that shaped the marketplace during that decade. The show also featured a musical performance by American singer/songwriter Spencer Day, and the presentation of an Honorary CLIO Award to Matthew Weiner, winner of four Primetime Emmy Awards and Executive Producer and Creator of AMC’s MAD MEN. Weiner was recognized as being one of the most powerful storytellers to ever tackle the rise of advertising in America through a critically acclaimed original television series. The show, set in 1960s New York, follows the lives of the ruthlessly competitive world of Madison Avenue advertising executives.
The evening’s list of Grand and Gold CLIO winners are as follows:
2009 PRINT: 77 CLIOs Awarded (1 Grand, 12 Gold, 22 Silver, 42 Bronze)
Grand and Gold CLIO Awards are as follows:
· CLM BBDO, Boulogne-Billancourt, Pharmaceuticals, Dissolve Your Problems “Bear, Paparazzi, Magician, Prison” for Alka-Seltzer (Grand CLIO Winner in medium)
· Abbott Mead Vickers BBDO, London, Corporate/Institutional, “Inner Child” for Museum of Childhood
· AlmapBBDO, São Paulo, Automotive, Volkswagen Customized Trucks “Volkswagen Customized Trucks – Beer Box, Volkswagen Customized Trucks – Fruit Box, Volkswagen Customized Trucks – Milk Box, Volkswagen Customized Trucks – Egg Box” for Volkswagen Trucks
· BBDO Malaysia, Kuala Lumpur, Automotive, Two Worlds “Bushman & Eskimo, Husky & Camel, Mountain Goat & Crocodile” for Jeep
· Clemenger BBDO, Wellington, Public Service, Crashed Beds “Bridge, Tree, Creek” for Driver Fatigue
· Del Campo Nazca Saatchi & Saatchi, Martinez, Health Care Services, “Children – Tree” for Hospital Alemán – Kinder Plan
· Leo Burnett & Arc Worldwide Thailand, Bangkok, Home Furnishings/Appliances, “Chicken, Fish, Lobster” for WMF
· McCann Erickson, Madrid, Public Service, “Woman Shoe” for Greenpeace
· Miami Ad School Europe (Student – Sandra Nicolas), Hamburg, Student, Inspired By Life “Porridge, Brother, Aunt” for IKEA
· Saatchi & Saatchi Worldwide, Petaling Jaya, Public Service, “Stop” for Guinness
· TBWA\PARIS, Boulogne-Billancourt, Household Products, Mir Black “Mir Black – Spider, Mir Black – Arms” for Henkel
· TBWA\PARIS, Boulogne-Billancourt, Household Products, Mir Laine “Mir Laine 1, Mir Laine 2, Mir Laine 3, Mir Laine 4” for Henkel
2009 DIRECT MAIL: 13 CLIOs Awarded (2 Gold, 4 Silver, 7 Bronze)
Gold CLIO Awards are as follows:
· Lowe Limited, Bangkok, Dimensional, “Torture Test” for Breeze Excel Washing Detergent
· Philipp und Keuntje GmbH, Hamburg, Collateral, “Balloon” for Chubb Nord-Alarm Security Systems Company
2009 RADIO: 23 CLIOs Awarded (6 Gold, 6 Silver, 11 Bronze)
Gold CLIO Awards are as follows:
· DDB Chicago, Chicago, Beverages/Alcoholic, Real Men of Genius “Mr. Rain Delay Tarp Roller Outer, Mr. Golf Quiet Sign Holder, Mr. Football End Zone Painter, Mr. Football First Down Marker” for Anheuser-Busch
· Grey, Melbourne, Public Service, Pictures of You “Anne, George, Martin” for Anti-Speed Message
· Grey South Africa, Sandton, Public Service, “Shark Attack” for Shark Life
· Grupo Gallegos, Long Beach, Media, Subtitles “Epic, Robinson, Horror” for Comcast CableLatino
· Network BBDO, Johannesburg, Travel/Tourism, Plain Insanity “Ferret, Dancer, Dog” for Virgin Atlantic Airlines – Upper Class Suites
· Saatchi & Saatchi, New York, Business Equipment/Services, Compression Radio “Soap Opera Romance, Eating Candy, Calling Tech Support” for StuffIt Deluxe
2009 POSTER: 42 CLIOs Awarded (6 Gold, 17 Silver, 19 Bronze)
Gold CLIO Awards are as follows:
· Abbott Mead Vickers BBDO, London, Corporate/Institutional, “Inner Child” for Museum of Childhood
· BBDO Malaysia, Kuala Lumpur, Automotive, Two Worlds “Bushman & Eskimo, Husky & Camel, Mountain Goat & Crocodile” for Jeep
· Big Ant International, New York, Public Service, “What Goes Around Comes Around” for Global Coalition for Peace
· Contract Advertising India Pvt. Ltd., Mumbai, Public Service, “Family Name” for Aadhar Association
· Del Campo Nazca Saatchi & Saatchi, Martinez, Health Care Services, Children “Tree, Cookie, Stairs” for Hospital Alemán – Kinder Plan
· KNARF (Students – Annie Chiu, Anna Echiverri), New York, Student, “Subway Bench” for Victoria’s Secret
2009 BILLBOARD: 20 CLIOs Awarded (2 Gold, 7 Silver, 11 Bronze)
Gold CLIO Awards are as follows:
· DDB London, London, Media, “Global Downturn” for Financial Times
· Leo Burnett Canada, Toronto, Beverages/Alcoholic, “Share Our Billboard Campaign” for James Ready
For the first-time ever, the CLIO Awards introduced a new Strategic Communications/Public Relations medium to the awards show. The new medium honors the innovative and creative use of any form of unpaid publicity and messaging that drives credibility, awareness, reputation, and relationships between a company or organization and its consumers or constituents. Richard Edelman, President and Chief Executive Officer of Edelman, served as the 2009 Executive Jury Chair for this category. The Gold winners for this category are as follows:
2009 STRATEGIC COMMUNICATIONS/PUBLIC RELATIONS: 9 CLIOs Awarded (2 Gold, 4 Silver, 3 Bronze)
· Edelman, Chicago, Consumer, “FilterForGood: Better Water, Less Waste” for Brita
· Ketchum, San Francisco, Consumer, “Haagen-Dazs loves Honey Bees: Let’s Lick This Problem” for Haagen-Dazs
To see a complete list of all Grand, Gold, Silver and Bronze CLIO Award winners in all categories, please visit www.clioawards.com.
