Smith’s Honoring Our Heroes in-store campaign is part of a Kroger-wide effort that will provide $2.3 million to support the USO’s broad range of programs that assist service members and their families.
Beginning June 3 and for two consecutive weeks, storewide promotions will feature hundreds of popular products at special sale prices. Customized shelf tags will highlight participating items, including Kroger’s own products and items from key partners including Unilever, Coca Cola, Kraft, Nestle, Frito Lay, Procter & Gamble, ConAgra and Dannon.
All of the funds raised will support the broad range of programs and services the USO provides to service members, their families, wounded, ill and injured troops, and our veterans.
Since 2010, Smith’s and its parent company Kroger have provided more than $5 million to support the USO. The grocery event is part of a year-round commitment to supporting members of the military and their families. By visiting www.honoringourheroes.com, customers can volunteer with the USO, make a donation or write a note to a service member. Mark Ellis, a project manager for Smith’s who serves as a Captain in the US Air Force, is one of the featured heroes.
Last year, Kroger announced a major commitment to hiring veterans, including joining more than 90 other companies in the “100,000 Jobs Mission.” The program has a collective goal of hiring more than 100,000 transitioning service members and military veterans by 2020. Since 2009, more than 17,000 veterans have joined the Kroger Company.
Smith’s is a division of the Kroger Co., one of the nation’s largest grocery retailers, operates 131 stores in seven western states. Smith’s charitable giving, in partnership with 15,600 associates, generous customers and suppliers, totaled $10 million in cash and food products to local organizations throughout the west in 2012.