As thousands of electronic music fans flooded Las Vegas for one of the world’s biggest music festivals, RTHMS made a major statement during EDC weekend, joining the iconic EDC parade festivities alongside festival founder Pasquale Rotella, television personality Holly Madison, and reality star Brody Jenner.
The fast-growing social compatibility platform elevated its presence across Las Vegas with a large-scale digital billboard takeover strategically placed outside Insomniac’s free festival experience, putting the RTHMS brand directly in front of tens of thousands of attendees throughout the weekend.
Known for reimagining how people connect through shared interests, movement, routines, wellness habits, and real-world behavior, RTHMS used the festival activation to immerse itself directly into the culture of one of the most passionate communities in entertainment.
From creator meetups and nightlife integrations to live content moments and community engagement, the brand spent the weekend connecting with festival goers, artists, creators, and tastemakers who embody the energy of the electronic music scene.
“EDC represents one of the most powerful communities in the world, built around music, movement, shared experiences, and human connection,” said Michael Smith, partner at RTHMS. “That philosophy aligns perfectly with what we’re building. RTHMS is about helping people connect through who they truly are in real life.”
The highly visible billboard placement quickly became a focal point for attendees entering and exiting the free Insomniac activation area, helping introduce the platform to a highly engaged audience of music lovers and culture drivers attending the massive Las Vegas event.
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The EDC weekend moment marks another major milestone for RTHMS as the company continues expanding through creator partnerships, wellness communities, nightlife collaborations, run clubs, and large-scale experiential activations ahead of broader growth plans later this year.
Founded around the idea that authentic relationships begin with authentic behavior, RTHMS continues to position itself as a next-generation platform designed to help people build meaningful connections both online and in real life.
