Dr Pepper and Lady Antebellum Team up to Give Fans an Unrivaled Experience at the 2011 Academy of Country Music Awards
Dr Pepper has partnered with hit country music group Lady Antebellum to give one lucky fan an unrivaled experience at the 46th Annual Academy of Country Music Awards (ACM Awards) in Las Vegas this April. The winner and a guest will receive a complete country music weekend with tickets to the awards show, passes to the post-awards ACM All-Star Jam and entry to a special Dr Pepper private concert with Lady Antebellum. Now through March 17, fans can enter online at www.DrPepper.com for their chance to win.
“We look forward to another great year of country music with the Academy and the award-winning group, Lady Antebellum,” said Dave Fleming, director of marketing for Dr Pepper. “Country music and Dr Pepper enjoy a tremendously loyal fan base, and we are excited to bring this unique access to one lucky fan.”
Dr Pepper has supported the Academy of Country Music for more than a decade, and this year has partnered with chart-topping recording group, Lady Antebellum. The group will perform at the Dr Pepper private concert, and will be featured on product packaging, in-store displays and the DrPepper.com website.
“We look forward to ACM Awards every year because country music fans take over Vegas for the entire weekend,” said Hillary Scott of Lady Antebellum. “Dr Pepper will give a lucky fan the ultimate prize – a chance to experience the ACM Awards from behind-the-scenes.”
Log on to www.DrPepper.com for full contest rules. No purchase is necessary. Entries must be received by March 17, 2011 to be eligible. The 46th Academy of Country Music Awards show airs on April 3, 2011 on CBS.
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