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New York-New York in Las Vegas Announces Partners for Dynamic Stripfront Patio Culture

New York-New York Hotel & Casino, one of Las Vegas’ most iconic and downright fun destinations, is upping its New York-ness in the months to come (Pictured: Artists concept of New York-New York Stripfront Patio Culture). 

Its famed Brooklyn Bridge and entryway on Las Vegas Blvd. will deliver an engaging, social environment with a dynamic patio culture, an enhanced Nine Fine Irishmen experience and the introduction of Hershey’s Chocolate World, certain to be The Strip’s sweetest stop when it opens in spring 2014.

The hotel this week unveiled details of new retail partners who will be joining in the fun, all scheduled to open on December 28:

Swatch. Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the world’s most popular brands. The first Swatch watches surprised everyone with their revolutionary concept, creative design and provocative spirit. Today Swatch continues to innovate and surprise with new models, collections and special editions. Like the world today, Swatch Stores never stop changing. The new store concept is designed to bring light, color and motion together, so that it’s easy to make the change from one trend-setting scene to the next. Imagine the walls of a Swatch Store as a giant billboard. As each new Swatch ad campaign or major product launch is rolled out in the world, the Swatch Store becomes the ultimate “screen” surrounding the customer with colors, design appeal and surprising effects.

Wavy display tables invite customers to take their time and try on the watches they like in a relaxing, colorful Swatch environment. The tables have flowing, organic shapes to match the natural, sexy shape of all Swatch products.

Customers in the new environment are already living in the future. They enter the store, find themselves in the spotlight and feel – for a playful moment – like a superstar. It’s all about emotion, after all, and time spent with Swatch is a moment of pleasure, a time to experience the joy and creative spirit at the heart of the brand.

Stupidiotic (stoo-pid-ee-ah-tik). Stupidiotic is a specialty retail store featuring a wide variety of ingenious and UN-genius products and ideas. Some will be amusing. Some just confusing. Most are genuinely thoughtful and sensible – in a Stupidiotic sorta way. All together, they will create an interesting and unexpected retail shopping experience found nowhere else in Las Vegas.

I Love NYNY. Architecturally inspired by the energetic atmosphere of Chelsea Market in the original city that never sleeps, I Love NYNY will be that “go-to” store found on so many corners in New York. Whether it’s must-have NYNY apparel and gifts or that beverage, snack or sundry item you can’t live without, I Love NYNY will have something to meet your every need.

Starbucks. This New York City-themed Starbucks will sport traditional lounge areas and patio seating with umbrellas to ensure the comfort of its patrons as they take in the Vegas scene around them. A rich combination of exposed brick and nostalgic handbills will bring a New York City feel to the quaint space, while murals depicting some of New York’s most famous parks will round out the decor. Starbucks will be accessible both from within the hotel and from Las Vegas Blvd. Wi-Fi connectivity will make it easy for guests to stay connected while enjoying Starbucks’ many beverages and treats.

“The transformation of New York-New York and how guests experience our hotel is taking shape before our eyes,” said Cynthia Kiser Murphey, the hotel’s president and COO. “We are introducing an entirely new environment in which visitors will interact with us and with one another. Our new retail partners are creating experiences in which our guests will be able to see, touch, play, and in some cases, taste the products.”

Swatch, Stupidiotic and I Love NYNY will be open daily 10 a.m. – 11 p.m. Starbucks will be open 24 hours a day to serve those incredible caffeine fixes that know no time constraints.

New York-New York: Inspired by the famous energy and landmarks of New York City, New York-New York Hotel & Casino offers all the excitement of the resort’s namesake, from the provocative and sensuous Cirque du Soleil production Zumanity and the thrilling Roller Coaster to tantalizing restaurants including Gallagher’s Steakhouse and Nine Fine Irishmen, an authentic pub offering the best of Irish drink, food and music.