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Vocal Impressionist Véronic DiCaire Kicks Off Hard Rock Cafe’s Annual Pinktober Campaign with Ribbon Cutting Ceremony

In celebration of Hard Rock International’s 14th Annual PINKTOBER campaign, Las Vegas’ newest headliner, Véronic DiCaire, kicked off the program at Hard Rock Cafe on the Strip with a ceremonial ribbon cutting on Tuesday, Oct. 1. 

After welcoming guests to the event, Véronic cut the pink ribbon with a matching pair of scissors, before sitting down to customize her very own Hard Rock limited-edition PINKTOBER t-shirt.

For the month of October, Hard Rock’s Rock Shop will be selling the shirts, along with their classic t-shirts and giving visitors the option to customize them for a cause. Hard Rock also invites fans to share their creations on social media, using hashtags: #makeitpink and #Pinktober. A portion of the proceeds will benefit Susan G. Komen for the Cure, an organization dedicated to combating breast cancer at every front.

Hard Rock’s PINKTOBER program encourages guests around the world to support breast cancer awareness by attending live music performances and pink-themed events at Hard Rock locations across the globe. Fans can visit their local Hard Rock and rock out for the cause with concerts and special events to benefit local breast cancer charities such as Susan G. Komen and other breast cancer research and awareness organizations.

Fans can also get into the hottest color of the season with Hard Rock’s 2013 PINKTOBER products, including a collector’s edition pin, T-shirt, bracelet, tote, robe, scarf, pink sheets and more! All products will be sold exclusively at Hard Rock properties worldwide, including Cafes, Hotels, Casinos and online at www.hardrock.com. Proceeds from the sale of PINKTOBER products will benefit The Breast Cancer Research Foundation (BCRF) and local breast cancer charities with 75 percent of the retail price of each pin and 15 percent of the retail price of other products going directly to the cause.

Hard Rock Cafe Las Vegas on the Strip:

• Saturday, October 5, 2013 Making Strides Against Breast Cancer Walk
• Saturday, October 12, 2013 Frank Turner & The Sleeping Souls Concert
• Saturday, October 18, 2013 Ani DiFranco Concert

Hard Rock Cafe Las Vegas at Hard Rock Hotel:

• Friday, October 4, 2013 Bikefest Breakfast Buffet at 8:00am-10:00am
• Saturday, October 5, 2013 Making Strides Against Breast Cancer Walk
• Thursday, October 10, 2013 Katie Cole Concert
• Monday, October 28, 2013 Mobile Mammovan Event at 8:15am-3:15pm

For event ticket information, visit www.ticketweb.com. For additional information on the PINKTOBER program, please visit www.hardrock.com.