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Taco Bell Unveils Flagship Restaurant in Las Vegas and the Taco Bell Experience of the Future

Taco Bell makes its debut on the Las Vegas Strip today, becoming the brand’s 7,000th restaurant and first flagship destination. 

“If you’re going to throw a party to celebrate the growth and evolution of your brand, there’s no better place to hold it than Las Vegas,” said Marisa Thalberg, Chief Marketing Officer at Taco Bell Corp. “This flagship restaurant is our ultimate expression of the Taco Bell brand and lifestyle.”

A Flagship Experience

Las Vegas becomes the fourth Taco Bell Cantina restaurant to open, following Wicker Park Chicago, SOMA San Francisco and Austin, and the first of its kind to offer 24-hour service.

The flagship restaurant is centrally-located on the Las Vegas Strip on Harmon Corner, directly across from CityCenter and the Cosmopolitan hotel.

The restaurant will offer a dining atmosphere fit for the lifestyle of the Vegas Strip, inclusive of experiences unique to Taco Bell Cantinas:

• Retail: The Taco Bell retail experience is the latest example of how the brand looks to create new cultural ground. For the first time, customers can now purchase exclusive Taco Bell merchandise and memorabilia in the restaurant. Selections include limited edition Las Vegas branded retail and newly designed brand merchandise, ranging from hats, shirts and bags to bikinis, rings and sweatshirts. Select branded merchandise will also be available online in Taco Bell’s Taco Shop.
• Freeze Wall: Eight Freeze drink taps line the back wall. Equipped with eight base flavors (Margarita, Cola, Pina Colada, Lemonade, Orange, Baja Blast, Cherry and Blue Raspberry), customers can add alcohol (Tequila, Rum, Vodka, Whiskey and Spiced Rum) and additional flavors for customized concoctions. Both Freezes and Twisted Freezes (those including alcohol) will be served in 16 or 32 oz. souvenir cups.
• Technology: The flagship restaurant will feature digital menu boards and digital ques to monitor customers’ order process, in addition to portable ordering tablets to reduce wait times. The 16 screens lining the interior wall will feature entertainment, live-stream video, sports and social media conversation.
• Transparency: An open kitchen design and food served in open-faced baskets give customers a look inside Taco Bell’s quality ingredients.
• Shareables: Cantina restaurants feature a tapas-style menu of shareable appetizers – including nachos, quesadillas and chicken fingers, in addition to the full craveable and affordable Taco Bell Menu.
• Vegas Touches: Dedicated space for DJ entertainment, Wall of Taps, outdoor misters and heaters, community style seating, VIP lounges and unique custom artwork will also be featured. The two story building is faced with a wall of glass, an upstairs mezzanine and lounge overlooking the action and an outdoor patio, right in the middle of it all on Harmon Corner and the Vegas Strip.

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