In January, fight fans will get front-row seats, in person or from home, as UFC 324 kicks off the first-ever streaming-exclusive broadcast from Las Vegas.
This comes under the new partnership between Paramount+ and Ultimate Fighting Championship (UFC). The action will unfold live from T-Mobile Arena on the Strip.
UFC 324 Paramount+ Vegas Launches a New Era
Under a landmark deal announced in August 2025, Paramount+ becomes the exclusive U.S. home for all UFC numbered events and Fight Nights starting in 2026. This will mark the end of pay-per-view for U.S. audiences.
UFC 324 will be the first event to stream under this new model. The card is headlined by lightweight contenders Justin Gaethje versus Paddy Pimblett for the interim lightweight title. The co-main event pits women’s bantamweight champion Kayla Harrison against returning legend Amanda Nunes.
All bouts, from early prelims through the main card, will stream live on Paramount+ at no extra cost to subscribers. Prelims begin at 5 p.m. ET / 2 p.m. PT, with the main card starting at 9 p.m. ET / 6 p.m. PT.
What Paramount+ Subscribers Can Expect
The UFC 324 Paramount+ live show in Vegas offers streamlined access for fight fans. Once the clock strikes Jan. 24, every numbered event and Fight Night in the U.S. will be delivered directly through Paramount+ or simulcast on CBS. No pay-per-view fees will be required.
Subscribers will be able to watch all preliminary bouts, main cards, and on-demand replays through the same subscription. The promotion says this model simplifies access and broadens reach for both die-hard and casual fans.
Moreover, the switch to streaming coincides with an adjusted start-time schedule. Main cards now begin at 6 p.m. PT (9 p.m. ET). This change is designed to make live viewing easier for East Coast fans.
TKO’s Polymarket Deal Came Ahead Of the UFC And Paramount+ Collaboration
TKO Group Holdings, the parent company of UFC and Zuffa Boxing, previously signed a multiyear partnership with Polymarket over UFC’s new era. This was to bring real-time prediction markets into live combat sports. The deal positions UFC and Zuffa Boxing as the first sports organizations to integrate prediction market technology directly into live events and broadcasts.
Under the partnership, Polymarket will introduce real-time data visualizations that track fan sentiment and momentum during fights. The feature works like a live trading system, enabling viewers to buy, sell, and adjust their market positions as the action shifts inside the cage.
“What’s exciting about our approach is you can buy and sell, and you can trade just like a stock throughout the fight,” Polymarket CEO Shayne Coplan revealed. Thursday on CNBC’s Squawk Box. “You can buy and sell as momentum swings. We will start with that, and we will take from there based on customer feedback.”
The agreement continues Polymarket’s expansion into major sports partnerships, following collaborations with the NHL and PrizePicks. Executives say the integration with UFC represents a new frontier for real-time engagement technology in live entertainment.
Ariel Emanuel, executive chair and CEO of TKO, said the partnership marks an improvement to the audience experience. “By partnering with Shayne and his team at Polymarket, we’re unlocking a new dimension of fan engagement,” Emanuel said in a statement.
