Disney and Formula 1 are ready to turn the Las Vegas Strip into the ultimate stage for magic and motorsport. The two global powerhouses have announced a new collaboration that will officially launch at next month’s Las Vegas Grand Prix.
They promise fans an unforgettable blend of high-speed thrills and Disney creativity.
Disney And Formula 1 Unite To ‘Fuel The Magic’
In a first-of-its-kind partnership, Disney and Formula 1 will bring the Fuel the Magic campaign to life at the Las Vegas Grand Prix. This collaboration looks to celebrate the excitement of racing through the lens of Disney’s world-famous storytelling. The partnership will feature beloved Disney characters, including Mickey Mouse and Minnie Mouse. Other iconic Disney favorites, including Donald Duck, Daisy Duck, Goofy, and Pluto, will be at the heart of the action throughout race weekend.
Fans can expect a lineup of Disney-themed entertainment moments that blend the glamour of Vegas with the whimsy of Disney. Among the highlights, Maestro Mickey Mouse will take center stage in front of the Fountains of Bellagio for a unique performance from Disney Live Entertainment. This session will feature enchanting music and pyrotechnics.
On race day, the Disneyland Band will open festivities with a special performance of the National Anthem, marking the band’s 70th anniversary. The magic continues during a dedicated Community Day, where Mickey and Minnie will inspire local kids in Las Vegas.
Even before the race begins, fans will spot Mickey & Friends on a special pitlane walk alongside Formula 1 teams. Select grandstand ticket holders will get exclusive access to see the teams prepare for qualifying. This adds an extra touch of excitement to the weekend’s festivities.
Exclusive Disney x Formula 1 Collection Launches in November
Just in time for the Las Vegas Grand Prix, Disney and Formula 1 are also debuting a collaborative merchandise line. This will be a sleek and playful Disney x Formula 1 collection that merges Mickey & Friends’ fun-loving style with the sport’s high-performance aesthetic.
Launching in early November, the capsule collection will be available at the F1 Las Vegas Hub. It will be presented by American Express inside The Venetian Resort Las Vegas. The lineup will also include select items sold online at DisneyStore.com in North America.
Fans are encouraged to stay tuned for a full reveal of the collection, which promises to blend Disney nostalgia with cutting-edge racing fashion. The new collaboration not only celebrates the race weekend but also ushers in a new era of entertainment-inspired Formula 1 experiences.
The Beginning of a Multi-Year Collaboration
The “Fuel the Magic” campaign is just the start of a multi-year global partnership between Disney and Formula 1. As the collaboration continues to unfold, more imaginative storytelling, exclusive content, and fan experiences are planned for the 2026 and 2027 seasons.
“The Disney brand represents the power of storytelling, creativity, and connection, values that resonate deeply with fans and partners alike,” said Tasia Filippatos, President of Disney Consumer Products. Emily Prazer, Formula 1’s Chief Commercial Officer and President and CEO of Las Vegas Grand Prix Inc., added that the work with Disney is based on a shared passion for innovation and creating memorable moments.
As race day approaches on November 22, 2025, fans around the world can tune in to ESPN or the ESPN App to experience the spectacle live. There, the worlds of racing and storytelling collide under the bright lights of Las Vegas.
