The excitement of collecting rare items just got a major upgrade, and Las Vegas is the epicenter.
Lucky Box Vending, the interactive collectibles brand that’s captivating fans nationwide, is rapidly growing its signature blend of nostalgia and cutting-edge entertainment to the city with a new activation that’s generating major buzz.
At the heart of this latest launch is a collector’s dream: an ultra-rare 1999 1st Edition “Red Cheeks” Pikachu card, graded Gem Mint 10. The card will be hidden with a holy grail Golden Ticket inside one of several Lucky Box machines located within Caesars Entertainment properties — but exactly where remains top secret.
The mystery only adds to the excitement as fans and collectors gear up for the chance to score one of the most coveted cards in Pokémon history.
To kick things off, UFC artist and former Octagon Girl Brittney Palmer will team up with seven-time Mr. Olympia champion Flex Lewis for the official “Lucky Drop” event, happening the week of November 5. The duo will lead the search for the rare Pikachu card, bringing their energy and star power to the launch.
Lucky Box has quickly become a sensation for its interactive mystery machines, which offer sealed boxes containing graded Pokémon and sports cards, autographed jerseys, or exclusive collectibles. Every pull guarantees you walk away with something, but only a select few contain the elusive Golden Tickets, which can unlock ultra-rare rewards.
Recent celebrity appearances have helped amplify the excitement. Quinton “Rampage” Jackson and streamer N3ON made waves during their Lucky Box moment with Derek Stevens at Circa Las Vegas, while Arianny Celeste dropped a Golden Ticket at Virgin Hotels, redeemable for a Nintendo Switch 2 bundle. Even Joey McIntyre of New Kids on the Block got in on the action, pulling several Gem Mint 10 autographed cards at the Plaza Hotel & Casino.
“People love the suspense; that moment when they open a box and realize what they’ve got,” said Kamela Brewer, VP of Marketing and Partnerships for Lucky Box Vending. “It’s pure excitement, and it’s something fans everywhere can connect with.”
With machines now popping up in top casinos, malls, and airports across the country, Lucky Box is turning everyday spaces into thrilling discovery zones.
